E-Commerce Strategy Specialist

hace 1 semana


Ciudad de México, Ciudad de México Essity Higiene y Salud México, S.A. de C.V A tiempo completo
Job Description

The E-Commerce Account Specialist plays a crucial role in supporting the development of the E-commerce growth strategy and executional roadmap to drive sales, profit, and share of search performance goals with prioritized customers.

This role supports E-commerce activities in close alignment and partnership with local sales and customer marketing teams with the ultimate objective to deliver customers' long/mid/short-term JBP plan.

Key Responsibilities:
  • Partner with local sales, marketing, E-com activation, customer service, operations, and finance to support customers; ensure priorities and initiatives are aligned with BU/region strategies that drive profitable growth at the total account level (traditional + E-commerce business combined).
  • Support and lead the execution of E-com product merchandising, promo, analytics, and launch initiatives for in-scope customers.
  • Extract and analyze online shopper insights and customer needs using analytic tools to guide and ensure execution of aligned activities to win across the 5 Ps in E-commerce: product assortment, promotion, placement (merchandising), pricing, and best-product-detail-page; initiate corrective actions as needed.
  • Assist, build, and nurture long-term relationships with in-scope customers while closely partnering with local sales team to ensure one-voice from Essity to the customer together with sales force representing the E-commerce perspective.
  • Serve as the internal Subject-Matter-Expert (SME) for selected customers for their E-commerce; contribute to best practice sharing, networks, and projects across the organization.

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