Global Innovation and Culture Leader

hace 1 semana


Ciudad de México, Ciudad de México Diageo A tiempo completo

About Us

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Diageo is the world's leading premium drinks company, boasting an outstanding collection of brands, including Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams combine diverse experience, knowledge, and skills to connect customers and consumers to our iconic products.

We're seeking a highly skilled and experienced Culture and PR Sr. Manager to join our team in Mexico. As a passionate leader with a creative mind, you'll be responsible for crafting innovative strategies to embed our spirits portfolio into Mexican culture, driving growth and market share.

About the Role

This role offers a unique opportunity to lead a team and develop a comprehensive cultural strategy for Smirnoff, Baileys, and Tanqueray. You'll work closely with cross-functional teams, external agencies, and partners to build initiatives that deliver category and brand growth. Your expertise will help us stay ahead of the competition in the Mexican market.

Responsibilities

  • Develop and execute a cultural strategy for Smirnoff, Baileys, and Tanqueray, focusing on strong impact for the business in Mexico.
  • Create a compelling vision to build scalable cultural plans and consumer experiences, driving heightened advocacy and talkability through earned media and social media.
  • Identify and maximize cultural spaces to craft narratives, integrating with brilliant brand, media (earned, owned, and paid), and e-commerce plans.
  • Lead partnerships with agencies, content & media, owned and sponsored events, brand advocates & influencers, building a solid ecosystem around our brands' different touchpoints.

Requirements

  • 7+ years' experience in Experiential Marketing, PR strategies, with a proven track record of creating breakthrough strategies and results by building brands in culture.
  • A deep understanding of consumer behavior and culture in Mexico, demonstrated through your work and achievements.
  • Strong teamwork and communication skills, with the ability to navigate fast-paced environments and roll up your sleeves when needed.
  • Great interpersonal and relationship-building skills, with a proven ability to influence across functions.
  • Able to demonstrate resilience and adaptability in a dynamic environment.

About Our Benefits

We offer a competitive salary range of $1,500,000 - $2,000,000 MXN per year, depending on experience, as well as opportunities for professional growth and development. We also prioritize diversity, equity, and inclusion, celebrating a culture that values everyone, regardless of background, disability, religion, gender identity, sexuality, or ethnicity.

How to Apply


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