Market Research Analyst

hace 4 días


Ciudad de México, Ciudad de México NielsenIQ A tiempo completo

Job Summary

We are seeking a highly skilled Market Research Analyst to join our team at NielsenIQ. As a Market Research Analyst, you will be responsible for monitoring and executing studies of consumer behavior, as well as supporting the development and design of projects Ad-Hoc with qualitative and quantitative methodologies.

Main Responsibilities:

  • Monitor and track the workflow of projects for their development in time and form.
  • Develop questionnaires.
  • Communicate with market research agencies and internal teams.
  • Review databases and tabulations.
  • Develop reports and analyze results.

Qualifications

Requirements

  • Experience of 2 years or more in quantitative market research studies, especially consumer behavior, in market research agencies and/or consumer goods companies.
  • Knowledge in designing quantitative studies.

Education

  • Bachelor's degree in Marketing, Administration, or Business.

About NielsenIQ

NielsenIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NielsenIQ delivers the Full View. NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.



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