Market Research Analyst

hace 6 días


Ciudad de México, Ciudad de México Essity A tiempo completo
About the Role

We're seeking a skilled Market Research Analyst to support, conduct, and analyze market research studies to provide accurate and timely information for strategic and operational decisions.

Key Responsibilities
  • Perform in-depth analyses of relevant data to prepare insights and recommendations for business growth.
  • Gather information on market trends and activities, and contribute to data sharing with colleagues.
  • Create reports and scorecards to provide required data to the organization.
  • Support the delivery of research according to global guidelines.
  • Validate vision, drivers, plans, and recommendations by ensuring relevant insights are available.
  • Contribute to best practice sharing, networks, and projects.
  • Consolidate customer, consumer, shopper, and market analysis to generate insights, ideas, and concepts.
  • Develop analysis of current data information from Nielsen and Kantar World Panel to generate recommendations on opportunities and risks for our business and brands.
  • Monitor market behavior using tools provided by Nielsen and Kantar World Panel.
  • Support the development of estimates of market sizes and their growth.
  • Manage relations with external partners, ensuring data accuracy and choosing adequate research methods for assigned projects.
Requirements

We're looking for a candidate with at least 5 years of experience in Consumer Research and managing Market data databases, such as Nielsen, Kantar, IRI, ISCAM, IQVIA, etc.

Bachelor's degree in Marketing, fluent English, great service attitude, team work oriented, sense of urgency, analytical, presentation, and communication skills are required.

About Essity

At Essity, we believe every career is unique and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

We offer a collaborative and caring culture, empowerment, individual learning and career growth, health and safety priority, sustainable value together, innovation, sustainable working life, and total reward.

Join us in improving lives, every day.



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