Digital Marketing Specialist

hace 2 días

Xico, México Warner Media, Llc. A tiempo completo
Job Title: Paid Social Specialist

Welcome to Warner Bros. Discovery, where we bring our characters to life and create what's next. As a Paid Social Specialist, you'll lead the implementation and development of the paid social channel, maximizing customer growth at cost-effective levels.

Key Responsibilities:
  • Hands-on technical bid based buying and optimization across multiple platforms, including Meta, Snap, TikTok, Twitter, Pinterest, and Reddit.
  • Own the strategy and performance of paid social activity with full operational responsibility.
  • Apply advanced in-platform bidding for optimization and integrate ad tech solutions to automate social buying.
  • Lead Paid Social planning and media-buying across multiple territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus.
  • Work closely with the planning teams to recommend effective growth strategies and budget.
  • Lead Social innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Paid Social offering forward.
  • Clearly communicate performance and uncover growth levers.
  • Effectively document our strategies and approach to drive common understanding and efficiency.
Requirements:
  • 3+ years' experience with a track record of delivering success in a similar role.
  • Demonstrated experience in media strategy and execution within buying platforms (e.g., Facebook Business Manager), showing the ability to manage multiple campaigns at once.
  • Experience with app campaigns and Mobile Marketing Attribution (such as Kochava, Apps Flyer) preferred.
  • Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
  • Highly numerate, logical thinker, comfortable using Excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making.
  • Demonstrable experience driving growth through testing and analytics.
  • Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
  • Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential.
  • Proven project management, self-organization, and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment.
  • Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
  • Clear communicator who can translate strategy into action.
About Warner Bros. Discovery:

Warner Bros. Discovery is a global leader in the media and entertainment industry, bringing our characters to life and creating what's next. We're committed to building a workforce that reflects the diversity of our society and the world around us. We're an equal opportunity employer and welcome applications from qualified candidates who share our values.

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