Marketing Manager

hace 1 semana


Ciudad de México, Ciudad de México Hasbro A tiempo completo
Job Title: Assoc Manager Customer Marketing

As a key member of the Hasbro team, you will play a crucial role in driving customer-focused marketing strategies that align with commercial, marketing, company, and sales goals.

Key Responsibilities:
  • Coordinate with key account managers, agencies, and brand managers to develop customer-centric plans that drive business results.
  • Develop and nurture relationships with ecommerce agency teams and global teams to align with full-year planning agendas.
  • Lead the implementation of marketing plans with the commercial team, measuring results through relevant KPIs.
  • Optimize marketing strategies to boost sales and brand awareness by identifying opportunities in visibility, audiences, catalogue, pricing, and ads formats.
  • Apply UX experience and digital merchandising knowledge to create engaging brand stores and optimize customer journeys.
  • Stay up-to-date with SEO, digital analytics, and insights generation.
  • Understand digital metrics and possess ecommerce and online advertisement knowledge.
  • Administer media split and budget to maximize sales and profitability.
  • Craft compelling messages for monthly campaigns across different clients and brands.
Requirements:
  • Shopper insights to inform accurate strategies.
  • Lead e-commerce strategy to guarantee digital shelf, portfolio, and promotional strategies.
  • Data analysis and planning for informed decision-making.
  • Financial KPIs analysis (Revenues, Variable Margin, OP).
  • Weekly analysis of sell out, sell in, inventories, sell thru, pricing, and distribution.
What We Offer:
  • Excellence in execution through collaboration with other areas of the organization.
  • Building and supporting strategic business relationships with Customers.
  • Providing guidance and support to sales and trade teams.
  • Leadership of cross-functional teams.

Job Segment: Marketing Manager, SEO, User Experience, Data Analyst, Marketing, Technology, Data



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