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Alegro Industries, a leading distributor of electronic components, spare parts, and industrial machinery, is seeking a talented Email and Content Marketing Specialist to drive lead generation, customer engagement, and brand awareness through compelling email campaigns and high-quality content.
Key Responsibilities:- Develop and execute targeted email campaigns to nurture leads, drive conversions, and increase customer retention.
- Build and segment email lists to optimize campaign performance.
- Create engaging email content, including subject lines, copy, and calls to action.
- Utilize email marketing platforms to design and implement email templates.
- Analyze email campaign performance metrics and provide actionable insights.
- A/B test email campaigns to optimize open rates, click-through rates, and conversions.
- Develop and execute content marketing strategies aligned with business objectives.
- Create high-quality content, including blog articles, whitepapers, case studies, and social media posts.
- Optimize content for search engines (SEO) to improve visibility.
- Collaborate with design and sales teams to create engaging content assets.
- Measure content performance and adjust strategies accordingly.
- Track and analyze email and content marketing metrics to measure ROI and identify opportunities for improvement.
- Utilize data to inform future campaigns and optimize performance.
Requirements:
- 2-5 years of experience in email marketing and content creation.
- Strong understanding of email marketing best practices and platforms.
- Excellent writing and editing skills with the ability to create engaging content.
- Proficiency in data analysis and reporting tools.
- Experience with SEO and content optimization.
- University degree in Marketing or a similar field.
Preferred Qualifications:
- Experience with Adobe Creative Suite or similar programs.
- E-commerce experience.
- Knowledge of social media marketing best practices.
What We Offer:
- Contract-based employment.
- Opportunities for professional growth and development.
- Collaborative and supportive work environment.
- Work in the office from Monday to Friday (7:30 - 16:30).
- A friendly atmosphere in a dynamic team.
Benefits:
- Immediate IMSS coverage.
- Law benefits.
- Direct contract.
Additional Information:
Please provide a portfolio of past work.
Requerimientos:
- Educación mínima: Educación superior - Licenciatura
- 2 años de experiencia
- Idiomas: Inglés
- Edad: entre 23 y 40 años
- Conocimientos: Marketing, Negociación
- Palabras clave: mercadotecnia, marketing, mercadeo, especialista
