Senior Marketing Manager for Alexa in Mexico

hace 6 días


Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44 A tiempo completo

Are you excited about innovative technologies such as artificial intelligence and ambient computing? The Alexa International team is seeking a Senior Marketing Manager to shape and implement the marketing strategy for Alexa in Mexico and the Spanish-speaking United States.

As a Senior Marketing Manager, your role will involve enhancing customer engagement, driving monetization, and ensuring retention for Alexa through strategic marketing initiatives, collaboration across departments, and data-informed optimization.

Key Responsibilities:

  • Develop a profound understanding of Alexa's diverse applications and create effective marketing strategies that promote valuable customer interactions, engagement, monetization, and retention.
  • Navigate complex trade-offs among various strategic marketing projects and establish efficient processes for campaign execution.
  • Work closely with the product team to design and implement outstanding customer experiences for Alexa's applications.
  • Proactively identify and address challenges that may hinder the overall strategy and impact customer adoption and financial objectives.
  • Collaborate with business intelligence, engineering, and merchandising teams to formulate and execute test-and-learn strategies that enhance engagement, mitigate customer churn, and support essential business goals in a scalable manner.
  • Propose new campaign ideas and conduct effectiveness assessments to identify opportunities for ongoing improvement.

Location: Open to candidates in Mexico City.

BASIC QUALIFICATIONS:

  • Minimum of 6 years of professional marketing experience.
  • Proven experience utilizing data and metrics to drive enhancements.
  • Demonstrated ability to build, implement, and scale cross-functional marketing initiatives.
  • Experience leading go-to-market strategies for consumer software or hardware product launches.
  • Ability to communicate results effectively to senior management.
  • Proficiency in customer segmentation, profiling, and targeting.
  • Familiarity with A/B Testing or Multi-Variate Testing, or both.
  • Native-level proficiency in Spanish.

PREFERRED QUALIFICATIONS:

  • Experience with SQL or other analytical tools for data analysis.
  • Master’s degree in marketing, advertising, business, or a related field.


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