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Ecommerce Director
hace 2 meses
Birdman is a leading plant-based supplements and food company in Mexico, dedicated to delivering delicious, nutritious, and environmentally friendly products. As we experience exponential growth and expand into over 8 countries, we seek talented individuals to join our team and help us advance our mission to make a positive impact on people's lives and the planet.
The RoleAs the Head of Ecommerce and Performance Marketing at Birdman, you will spearhead our global digital presence, orchestrating the expansion and optimization of our ecommerce operations across multiple countries and platforms, including Shopify, Amazon, MercadoLibre, and Walmart. You will report directly to the Chief Revenue Officer (CRO) and be tasked with crafting and implementing innovative strategies that enhance traffic, improve conversion rates, enrich customer experiences, and maximize customer lifetime value (CLV).
Key Responsibilities- Marketplace and D2C Management and International Expansion: Lead the management and optimization of Birdman's ecommerce platforms, including marketplaces like Amazon and MercadoLibre, eRetailers, and our direct-to-consumer (D2C) store. Spearhead the expansion into 8 new international markets, ensuring each platform delivers a seamless and compelling online experience that accurately represents our products and services.
- Comprehensive P&L Management: Take charge of the complete profit and loss management for all ecommerce and digital marketing activities. Oversee budget creation and management for marketing campaigns, sales operations, inventory control, fulfillment, and customer service. Ensure all financial activities align with Birdman's strategic growth objectives and operational efficiencies.
You are a visionary leader with exceptional analytical and strategic skills, deeply experienced in ecommerce and performance marketing. Your expertise extends beyond managing teams—you are hands-on, known for directly engaging in projects and leading from the front. With a proven track record in international market expansion and digital channel optimization, you are adept at enhancing traffic, improving conversion rates, and driving customer lifetime value. Your ability to craft and execute innovative strategies is matched by your drive to mentor and elevate your team, fostering a culture of excellence and continuous improvement.
