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Oncology Marketing Specialist

hace 2 meses

Ciudad de México, Ciudad de México GlaxoSmithKline A tiempo completo
About the Role

We are seeking a highly skilled and motivated Oncology Marketing Coordinator to join our team at GlaxoSmithKline. As a key member of our marketing team, you will be responsible for coordinating the implementation of our marketing plan, aligning customer segments, and leveraging services to deliver an exceptional customer and patient experience.

Key Responsibilities
  • Execute Global Integrated Campaigns and update to address customer needs.
  • Develop market analysis and provide close follow-up to brand tactical implementation.
  • Develop KPIs to monitor brand executional progress.
  • Lead the execution and follow-up of prioritized tactics aligned to meet customer needs.
  • Engage with the brand cross-functional team to gain customer insights from employees and key customer groups.
  • Manage local congresses and GSK sponsored digital and face-to-face events.
  • Collaborate with third-party stakeholders and global teams in terms of local implementation.
  • Understand business analytics and respond accordingly to ensure customer engagement, delivery of pharmaceutical share growth, and increase touchpoints.
  • Develop a media plan in line with Global strategy to ensure appropriate integration with the Global campaign objectives and use of the marketing mix.
Requirements
  • Bachelor's degree in Marketing or Sales.
  • 2+ years' experience in marketing and/or sales in related Pharmaceutical Specialty Care areas.
  • Advanced English.
  • MS Office.
Preferred Qualifications
  • Service/Customer oriented.
  • Experience in multichannel marketing.
  • Knowledge of marketing ways of working and code of promotion.
  • Excellence in execution of prioritization, communication, stakeholder management, and problem-solving.
  • Exceptional communication and organizational skills.