Senior SEO Strategist

hace 4 semanas

Xico, México Directive Consulting A tiempo completo
About the Role

Directive Consulting is a leading performance marketing agency specializing in SaaS and Tech companies. We employ a unique marketing methodology called Customer Generation, which focuses on SQLs and Customers instead of traditional metrics like MQLs. Our comprehensive digital marketing strategies enable our clients to hit their SQL targets consistently.

The SEO Strategist is a critical, client-facing role responsible for delivering day-to-day client results, creating and managing custom client strategies, and communicating effectively with clients and internal stakeholders. This role involves working with Enterprise clients and requires a deep understanding of their service line and its impact on other business areas to create a holistic marketing strategy.

Key Responsibilities
  • Strategic Excellence/Best Practices
    • Create custom strategies and implement best practices for clients to achieve our NSMs.
    • Use project phases as a foundation for building initial client strategies, but also leverage clients' overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the client's lifetime while adhering to Directive best practices.
    • Work closely with AsD when roadblocks arise that impact strategy and goal attainment.
    • Display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
    • Use best practices to inform strategies to ensure clients are in the best position to exceed their goals, particularly in areas like LTV:CAC modeling, Customer Generation, Share of SERP, Functional Content, and Content Production.
  • Goal Setting
    • Use available data to set goals for clients during their engagement period. These goals are reviewed and approved by the AsD, but will be presented by the Strategists.
    • Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting.
    • All Goals must be approved by the AsD before the Strategist can present it to their client alongside their AsD.
  • Project Management
    • Ensure that planned strategies are executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure progress towards goals.
    • Use of the project management tool Asana is required.
    • This includes delegating tasks to other team members, such as Specialists, as well as our clients and then ensuring that these tasks are completed in a timely manner.
    • In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned, and due dates are met and communicated to the client.
    • Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.
  • Internal/External Communication
    • Strategists are the main interface between our clients and our team. Strategists are expected to build relationships with our clients that goes beyond just deliverables and get to know them on a human level with the primary goal of being the best consultant for our clients and their business.
    • Strategists are expected to proactively communicate to clients and internal leadership on a regular basis to ensure we are driving the best results for clients.
    • When proactively communicating with clients, we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings.
    • When proactively communicating with internal leadership, this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more.
  • Reporting
    • Strategists are expected to regularly report to clients the progress and impact of their strategy. In support of this pillar, strategists are expected to report on the following cadence:
    • Bi-weekly meetings with the client - Note in these meetings strategists are expected to report on NSM progress and ongoing deliverables.
    • Monthly reports.
    • Quarterly reports.
    • 2 Bi-Annual business review presentations.
    What You Offer

4+ years of experience in SEO and

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