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Senior Content Strategist

hace 2 meses


Xico, México Albo A tiempo completo
About the Role

We are seeking a highly skilled and motivated Content & Social Media Senior to join our team at Albo, a leading fintech company offering financial products to individuals and SMB's with the mission to bring financial freedom to everyone everywhere.

Key Responsibilities:

  • Plan, manage, and execute the brand's communication strategy across various formats, channels, and media.
  • Work hand in hand with the Product, Marketing, and Customer Service team to align all communication according to the needs.
  • Create and implement the strategy on our social channels, staying aware of trends, managing influencer relationships, and designing high-quality content that appeals to different audiences and provides value.
  • Observe and analyze the market, consumer trends, and competitor activity to inform content creation.
  • Conduct audits to assess brand position and develop strategies to reinforce it through content and storytelling.
  • Research and establish keywords for SEO-optimized copy that is entertaining and informative.
  • Manage relationships with agencies and collect reports, metrics, and data.
  • Familiarize yourself with Albo's ideals and brand principles to create content that supports their objectives and identity.
  • Oversee content creation and management by a content production team, aligning strategy and operation through a master content calendar.
  • Work with cross-functional teams to establish and articulate Albo's brand promise, ensuring consistent communication across products, services, and channels.
  • Manage communications with agencies, producers, copywriters, and designers to oversee content production and ensure consistent tone and messaging.
  • Deliver online and offline communications across different channels and media by overseeing tactics.
  • Oversee approaches on copywriting and UX-writing to ensure consistency and appropriateness of Albo's brand messages and promises.

Requirements:

  • At least 5 years of experience developing concepts and communication.
  • Strong communication skills and the ability to explain complex topics in a simple and original way.
  • Constant curiosity to understand consumer needs, the political and cultural context, and the marketplace.
  • Extremely organized with the ability to prioritize, plan, and meet deadlines.
  • Ability to conceive fresh and engaging ideas for new content that establishes or supports Albo's brand identity.
  • Familiarity with SEO best practices for writing creative copy that includes effective keyword placement.
  • Experience with social media engagement best practices, trends, and strategies.
  • Experience with implementing organic and paid campaigns.
  • Experience as a UX copywriter on apps, platforms, websites, etc.