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Senior Content Strategist
hace 2 meses
We are seeking a highly skilled and motivated Content & Social Media Senior to join our team at Albo, a leading fintech company offering financial products to individuals and SMB's with the mission to bring financial freedom to everyone everywhere.
Key Responsibilities:
- Plan, manage, and execute the brand's communication strategy across various formats, channels, and media.
- Work hand in hand with the Product, Marketing, and Customer Service team to align all communication according to the needs.
- Create and implement the strategy on our social channels, staying aware of trends, managing influencer relationships, and designing high-quality content that appeals to different audiences and provides value.
- Observe and analyze the market, consumer trends, and competitor activity to inform content creation.
- Conduct audits to assess brand position and develop strategies to reinforce it through content and storytelling.
- Research and establish keywords for SEO-optimized copy that is entertaining and informative.
- Manage relationships with agencies and collect reports, metrics, and data.
- Familiarize yourself with Albo's ideals and brand principles to create content that supports their objectives and identity.
- Oversee content creation and management by a content production team, aligning strategy and operation through a master content calendar.
- Work with cross-functional teams to establish and articulate Albo's brand promise, ensuring consistent communication across products, services, and channels.
- Manage communications with agencies, producers, copywriters, and designers to oversee content production and ensure consistent tone and messaging.
- Deliver online and offline communications across different channels and media by overseeing tactics.
- Oversee approaches on copywriting and UX-writing to ensure consistency and appropriateness of Albo's brand messages and promises.
Requirements:
- At least 5 years of experience developing concepts and communication.
- Strong communication skills and the ability to explain complex topics in a simple and original way.
- Constant curiosity to understand consumer needs, the political and cultural context, and the marketplace.
- Extremely organized with the ability to prioritize, plan, and meet deadlines.
- Ability to conceive fresh and engaging ideas for new content that establishes or supports Albo's brand identity.
- Familiarity with SEO best practices for writing creative copy that includes effective keyword placement.
- Experience with social media engagement best practices, trends, and strategies.
- Experience with implementing organic and paid campaigns.
- Experience as a UX copywriter on apps, platforms, websites, etc.