Global Communications Content Specialist
hace 1 semana
Company Overview: At PepsiCo, we are a leading food and beverage company that offers a diverse range of iconic brands consumed by over a billion people every day in more than 200 countries.
We are committed to creating a workplace culture where all individuals feel welcome and empowered to make a positive impact. Our organization is dedicated to providing opportunities for growth and development, with a focus on diversity, equity, and inclusion.
Job Description: We are seeking a highly skilled Global Communications Content Specialist to join our team. As a key member of our corporate communications team, you will be responsible for developing and executing compelling content across various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and emerging platforms.
Your primary focus will be on conceiving, developing, and executing creative campaigns that align with our corporate objectives and resonate with our target audience. You will work closely with the Creative Director and video expert to bring ideas to life in new and inspiring ways.
Your Key Responsibilities:
- Develop engaging and relevant content for corporate campaigns across social media platforms.
- Collaborate with other team members and the business team to conceptualize and execute creative campaigns that align with our corporate objectives and resonate with our target audience.
- Utilize multimedia tools to create visually appealing content, including images, videos, infographics, and animations that convey brand messaging effectively.
- Implement strategies for maximizing reach, engagement, and conversion through effective use of hashtags, keywords, and platform-specific features.
- Maintain an in-depth understanding of social media trends, algorithms, and best practices.
Required Skills and Qualifications:
- Bachelor's degree in a directly related field (communication, advertising, marketing, etc.)
- 3+ years of experience in agency, in-house agencies, or social media platforms
- Fluency in English and Spanish is required, with excellent written and verbal communication skills
- Creative proficiency: demonstrated ability to ideate and produce engaging content across various social media platforms
- Social media expertise: in-depth understanding of social media trends, algorithms, and best practices, with hands-on experience in managing corporate social media accounts
- Multimedia skills: proficiency in graphic design, video editing, and other multimedia tools such as Adobe Creative Suite
- Copywriting: strong writing skills with the ability to craft compelling and concise copy tailored to different social media platforms and target audiences
Estimated Salary: $70,000 - $90,000 per year, depending on location and experience.
Benefits: At PepsiCo, we offer a comprehensive benefits package, including health insurance, retirement plans, and employee assistance programs. We also provide opportunities for professional growth and development, as well as recognition and rewards for outstanding performance.
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