Restaurants & Bars Marketing Manager

hace 2 semanas

Ciudad de México, Ciudad de México Marriott International A tiempo completo
Job Summary

The Restaurants & Bars Field Marketing Manager is responsible for building and maintaining relationships with properties' F&B and Marketing teams by acting as their specialized Field Marketing Account Manager for Restaurants & Bars.

This role involves providing hotel-specific strategic advisory support and execution, focusing on individual Restaurant & Bar outlets. The Account Manager is responsible for developing a digital marketing plan that maximizes R+B digital presence and drives revenue.

Key Responsibilities
  • Develop a thorough understanding of the Restaurants & Bars business, including operations, industry drivers, challenges, competitors, and outlet positioning in the local marketplace.
  • Partner with the Sr. Manager, Food & Beverage Marketing to develop an understanding of R+B marketing strategies and build applications for Caribbean & Latin American outlets and their consumers.
  • Ensure a thorough understanding of each R+B outlet's brand voice and targeted consumer to meet marketing needs.
  • Uncover and investigate local CALA R+B marketing partners, agencies, and channels to validate opportunities to drive success for local outlets.
  • Create and implement new R+B targeted marketing programs and services to ensure successful and brand-appropriate local implementation.
  • Provide marketing budget guidance to on-property R+B outlet leadership.
  • Work with COEs (Social, PR, Digital) to execute key digital marketing activities and refine offerings specific to R+B.
  • Serve as the primary point of contact for a collection of property's R+B outlets specific Field Marketing needs.
  • Understand R+B stakeholder expectations to develop effective marketing solutions that meet expectations and create value for both stakeholders and Marriott International.
  • Design customized annual outlet marketing plans for each assigned R+B outlet based on their specified budget, including setting key marketing goals and identifying key local and targeted marketing channels to reach these goals.
  • Communicate with on-property R+B leadership to get input throughout the marketing planning process.
  • Manage coordinators and any other Field support personnel, as assigned, and ensure quality of work.
  • Create strategic R+B marketing plans and actions based on forecast and need.
  • Develop and share reporting showing a quantitative view of how various channels/activities support business objectives based on data/learnings.
  • Determine KPIs and specific goals for each marketing tactic, monitor progress against those goals, and provide reports and information about progress.
  • Update plans as needed based on performance, forecast, and budget.
  • Educate F&B and BMD Leadership Team about strategy, best practices, and policies/procedures to ensure alignment.
  • Educate GMs/owners on R+B marketing topics and trends.
  • Identify opportunities for expanding services for a given R+B outlet, share the value of expanded services with property leadership and budget requirements.
  • Respond to ad-hoc R+B Marketing requests.
Requirements
  • Bachelor's degree required. College (University) degree in marketing, hospitality management, or related field preferred.
  • Postgraduate or master's degree in marketing or equivalent preferred.
  • 2+ years of experience in an equivalent position; Food & Beverage experience preferred.
  • 1+ years managerial experience preferred.
  • Prior experience in marketing or marketing services support, hotel experience, digital marketing, restaurant/bar marketing, and social media experience preferred.
  • Demonstrated ability to balance the interests and demands of multiple stakeholders.
  • Demonstrated ability to work independently.
  • International working experience strongly preferred.
  • Fluency in English and Spanish required; Portuguese a plus.
About Marriott International

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.

We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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