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Restaurants & Bars Marketing Manager
hace 2 meses
The Restaurants & Bars Field Marketing Manager is responsible for managing and maintaining ongoing relationships with properties' Food & Beverage and Marketing teams by acting as their specialized Field Marketing Account Manager for Restaurants & Bars.
This role provides hotel-specific strategic advisory support and execution. Focusing on an individual Restaurant & Bar outlet, the Account Manager is responsible for building a digital marketing plan that maximizes R+B digital presence and drives more R+B revenue.
The Account Manager works closely with the Field Marketing team, Marriott Digital Services Media team, and CALA regional F&B Marketing leadership.
This role is responsible for managing the Digital Marketing plan for the outlet and the budget assigned to R+B Marketing, as well as setting goals and identifying key targeting for each individual channel.
Key Responsibilities- Develop a thorough understanding of the Restaurants & Bars business (R+B operations, industry drivers, challenges, competitors, outlet's position in the local marketplace) and cutting-edge R+B marketing trends available in CALA to identify opportunities for growth.
- Partner with the Sr. Manager, Food & Beverage Marketing in CALA to develop an understanding of the R+B marketing strategies and build an application for Caribbean & Latin American outlets and their consumers.
- Ensure thorough understanding of each R+B outlet's brand voice and targeted consumer to meet marketing needs.
- Uncover and investigate local CALA R+B marketing partners, agencies & channels to validate opportunities to drive success for local outlets.
- Create and implement new R+B targeted marketing programs/services to ensure successful and brand-appropriate local implementation.
- Provide marketing budget guidance to on-property R+B outlet leadership.
- Work with COEs (Social, PR, Digital) to execute key digital marketing activities and refine offerings specific to R+B.
- Serve as the primary point of contact for a collection of property's R+B outlets specific Field Marketing needs.
- Understand R+B stakeholder expectations to develop effective marketing solutions that meet expectations and create value for both stakeholders and Marriott International.
- Design customized annual outlet marketing plans for each assigned R+B outlet based on their specified budget, including setting key marketing goals and identifying key local and targeted marketing channels to reach these goals.
- Communicate with on-property R+B leadership to get input throughout the marketing planning process.
- Manage coordinators and any other Field support personnel, as assigned, and ensure quality of work.
- Create strategic R+B marketing plans and actions based on forecast and need.
- Develop and share reporting showing a quantitative view of how various channels/activities support business objectives based on data/learnings.
- Determine KPIs and specific goals for each marketing tactic, monitor progress against those goals, and provide reports and information about progress.
- Update plans as needed based on performance, forecast, and budget.
- Educate F&B and BMD Leadership Team about strategy, best practices, and policies/procedures to ensure alignment.
- Educate GMs/owners on R+B marketing topics and trends.
- Identify opportunities for expanding services for a given R+B outlet, share the value of expanded services with property leadership and budget requirements.
- Respond to ad-hoc R+B Marketing requests.
- Bachelor's degree required. College (University) degree in marketing, hospitality management, or related field preferred.
- Postgraduate or master's degree in marketing or equivalent preferred.
- 2+ years of experience in an equivalent position; Food & Beverage experience preferred.
- 1+ years managerial experience preferred.
- Prior experience in marketing or marketing services support, hotel experience, digital marketing, restaurant/bar marketing, and social media experience preferred.
- Demonstrated ability to balance the interests and demands of multiple stakeholders.
- Demonstrated ability to work independently.
- International working experience strongly preferred.
- Fluency in English and Spanish required; Portuguese a plus.
