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Marketing Manager

hace 2 meses

Ciudad de México, Ciudad de México Lalamove A tiempo completo
About Lalamove

Lalamove is a leading global on-demand delivery platform that connects customers and drivers directly through its technology. The company offers a fast and convenient way for customers to book delivery and moving services, whether they are at home, at work, or on the go. With a strong presence in Southeast Asia and Latin America, Lalamove has reached unicorn status and is well-funded by prominent venture capital firms.

Job Summary

We are seeking a high-caliber Marketing Manager to lead our marketing efforts in Mexico. The successful candidate will be responsible for developing and implementing local marketing plans to drive awareness, customer acquisition, growth, and retention. This role will involve collaborating closely with the local and regional marketing teams to achieve marketing excellence for Mexico.

Key Responsibilities
  • Develop and implement local marketing plans to drive awareness, customer acquisition, growth, and retention.
  • Manage internal and external resources to ensure marketing and PR campaigns are rolled out as planned.
  • Drive channel performance optimization of Facebook Ads, Google Ads, and network campaigns.
  • Derive actionable insights from marketing and product data and take prompt actions to optimize growth hacking.
  • Oversee and grow the marketing team, identifying revenue and partnership opportunities.
  • Collaborate with other local and HQ teams, including marketing, business development, platform operations, driver operations, product and tech, and corporate solutions.
Requirements
  • 5+ years of working experience with a proven track record of success.
  • Prior experience in a marketing-related role in the tech or logistics industry is a plus.
  • Data-driven with experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization.
  • Proficient with marketing technology tools and able to turn marketing data into actionable insights.
  • Previous experience in acquisition, digital and offline marketing, CRM, or other growth marketing-related roles would be a plus.
  • Organized, meticulous, results-oriented, able to work under pressure and tight deadlines.
  • Able to multitask and prioritize tasks in a fast-moving environment.
  • Team-player with a start-up spirit and able to fit in a diversified and dynamic working environment.
  • Excellent command of written and spoken English.
What We Offer

Full-time employment with a competitive salary and benefits package.