Country Brand Lead mRNA Vaccines Strategist

hace 3 semanas


Xico, México Pfizer A tiempo completo
Job Title:

Country Brand Lead mRNA Vaccines

Role Description

We are seeking a skilled Country Brand Lead mRNA Vaccines to develop and execute our mRNA Vaccines Strategic Plan in Mexico.

Key Responsibilities:
  • Develop and implement a comprehensive strategic plan to ensure access to our mRNA Vaccines for all eligible individuals.
  • Protect and expand access to our mRNA Vaccines, ensuring accuracy for sales forecasting and budget execution.
  • Responsible for revenue growth, lifecycle management, forecasting of revenue and OpEx for the mRNA Vaccine franchise, and ensuring the realization of profitability targets in country.
  • Allocate and execute in-country brand(s) budget in alignment with local vaccines strategic pillars and tactics.
  • Responsible for project management of cross-functional teams ensuring successful implementation of strategic plans.
  • Identify new business opportunities, advance proposals, and anticipate initiatives to drive TA growth and maximize our portfolio value across the main customer groups and key stakeholders.
  • Collaborate with key internal and external stakeholders to identify gaps, opportunities, needs, and maximize our portfolio value.
  • Partner with Medical Societies and Institutions to maintain update on latest information on our products, through CME to train current and emerging KOLs.
  • Design and launch Marketing Awareness Campaigns and Omnichannel strategies.
  • Matrix management & leadership to ensure optimal decision-making between Global, Region, Country Management, Vx Category lead, and local cross-functional brand team for effective support and agile decision-making processes.
  • Provide the sales team with the necessary technical expertise and healthcare professional engagement plans.
  • Develop Annual Marketing and Operational Plan and execute brand strategies to local market needs, defining local priorities.
  • Responsible for reporting results to Vaccines Category Lead, preparing product forecasts, and scenarios, and constantly monitoring MOH inventory levels to ensure NIP supply timelines.
Qualifications:
  • 5-10 years of marketing or relevant commercial/marketing/business function experience within the industry in strategic roles.
  • Bachelor's Degree or equivalent required.
  • Master's degree or MBA desired.
  • Advanced command of English language, spoken and written.
  • Ability to influence external and internal key stakeholders at all levels of the organization.
  • Strong communication skills, being able to influence others and bring teams together.
  • Strong strategic thinking skills, as evidenced by the ability to tee up the right questions, identify alternative scenarios, articulate resulting implications, and develop recommendations for decision-making or action.
  • Ability to understand and translate market and competitive dynamics into strategic implications for the Business.
  • Project leadership, managing complex workstreams, and teams of cross-functional colleagues with varying backgrounds and skillsets.
  • Strong data analysis and presentation skills to address Country Leadership Team, Regional Teams, and external audiences.
  • Good understanding of finance and P&L implications.
  • Ability to work with complex information, uncertainty, and distill into a framework that helps facilitate decision-making.
  • Ability to work effectively in a matrix organization and lead with indirect authority.


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