Country Brand Lead mRNA Vaccines Strategist
hace 2 meses
Country Brand Lead mRNA Vaccines
Role DescriptionWe are seeking a skilled Country Brand Lead mRNA Vaccines to develop and execute our mRNA Vaccines Strategic Plan in Mexico.
Key Responsibilities:- Develop and implement a comprehensive strategic plan to ensure access to our mRNA Vaccines for all eligible individuals.
- Protect and expand access to our mRNA Vaccines, ensuring accuracy for sales forecasting and budget execution.
- Responsible for revenue growth, lifecycle management, forecasting of revenue and OpEx for the mRNA Vaccine franchise, and ensuring the realization of profitability targets in country.
- Allocate and execute in-country brand(s) budget in alignment with local vaccines strategic pillars and tactics.
- Responsible for project management of cross-functional teams ensuring successful implementation of strategic plans.
- Identify new business opportunities, advance proposals, and anticipate initiatives to drive TA growth and maximize our portfolio value across the main customer groups and key stakeholders.
- Collaborate with key internal and external stakeholders to identify gaps, opportunities, needs, and maximize our portfolio value.
- Partner with Medical Societies and Institutions to maintain update on latest information on our products, through CME to train current and emerging KOLs.
- Design and launch Marketing Awareness Campaigns and Omnichannel strategies.
- Matrix management & leadership to ensure optimal decision-making between Global, Region, Country Management, Vx Category lead, and local cross-functional brand team for effective support and agile decision-making processes.
- Provide the sales team with the necessary technical expertise and healthcare professional engagement plans.
- Develop Annual Marketing and Operational Plan and execute brand strategies to local market needs, defining local priorities.
- Responsible for reporting results to Vaccines Category Lead, preparing product forecasts, and scenarios, and constantly monitoring MOH inventory levels to ensure NIP supply timelines.
- 5-10 years of marketing or relevant commercial/marketing/business function experience within the industry in strategic roles.
- Bachelor's Degree or equivalent required.
- Master's degree or MBA desired.
- Advanced command of English language, spoken and written.
- Ability to influence external and internal key stakeholders at all levels of the organization.
- Strong communication skills, being able to influence others and bring teams together.
- Strong strategic thinking skills, as evidenced by the ability to tee up the right questions, identify alternative scenarios, articulate resulting implications, and develop recommendations for decision-making or action.
- Ability to understand and translate market and competitive dynamics into strategic implications for the Business.
- Project leadership, managing complex workstreams, and teams of cross-functional colleagues with varying backgrounds and skillsets.
- Strong data analysis and presentation skills to address Country Leadership Team, Regional Teams, and external audiences.
- Good understanding of finance and P&L implications.
- Ability to work with complex information, uncertainty, and distill into a framework that helps facilitate decision-making.
- Ability to work effectively in a matrix organization and lead with indirect authority.
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