Data Insights Manager
hace 1 semana
This position is responsible for leading the North America sales and marketing analytics efforts, including design and administration of customer-facing programs, forecasting and reporting financials monthly, and working with sales leadership on creation and process improvements for dashboards via Power BI and CRM. The ideal candidate will have strong business analytics and marketing acumen, excellent oral and written communication skills, and the ability to manage multiple priorities and shift priorities as necessary.
Key Responsibilities:- Collect and analyze past and current sales data for trends in productivity to help develop sales strategies.
- Recommend and implement process improvements to the collection of data.
- Administer reporting and dashboards to assist the sales team in customer outreach and target achievement.
- Manage financial forecasts related to customer programs.
- Drive process improvements and track efforts to determine Return on Investment.
- Report results and KPI metrics for customer programs.
- Strong marketing/telemarketing understanding including digital, targeted, and direct marketing.
- Robust system knowledge and acumen.
- Comfortable around analytical tools and willingness to recommend improvements.
- Strong knowledge of sales strategies and customer loyalty programs.
- General understanding of long-term agreements and customer contracts.
- Strong understanding of diagnostic analytics.
- Financial acumen (budgets and financial analysis).
- Analyst 1 = 2-5 years' experience in a marketing/data analyst role in the Business-to-Business Industry.
- Analyst 2 = 5+ years' experience in a marketing/data analyst role in the Business-to-Business Industry.
- Analyst 3 = 7+ years' experience in a marketing/data analyst role in the Business-to-Business Industry.
- Bachelor of Science degree required. Marketing, Business Management, Data Analytics, or related discipline preferred.
- Up to 25% - customers, meetings, and manufacturing plants internationally.
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