Marketing Data Insights Specialist

hace 1 semana


Monterrey, Nuevo León, México Aptiv A tiempo completo
About Aptiv

Aptiv is a leading global technology company that addresses the future needs of the auto industry through improved safety, electrification, and new mobility solutions.

Job Summary

We are seeking a Marketing Data Analyst to join our Digital Technology and Analytics team to help us understand our data, quantify our efforts, and provide insights to drive business decisions.

Your Role
  • Work within a cross-functional team to develop a next-generation marketing data platform.
  • Support our ambitious plans to increase the use of signals and behavioral data to build dynamic audiences and deliver elevated customer experiences.
  • Collaborate with account based marketing, marketing automation, and content teams to ensure they have the data and audiences they need for successful engagement of customers and ongoing marketing optimization.
  • Analyze data to identify trends and patterns, and deliver insightful findings that inform strategy and provide recommendations to improve processes.
  • Design and build dashboards, reports, and presentations to communicate key insights to technical and non-technical stakeholders.
  • Work collaboratively with partners to help them improve their campaign strategy for enhanced reporting capabilities.
  • Continuously evaluate data quality, identify data gaps, and recommend solutions to improve data accuracy and completeness.
Your Background
  • Bachelor's degree in Business, Mathematics, Computer Science, or related field.
  • Bilingual - proficient in English speaking/reading/writing.
  • 3 years prior professional experience in data analytics or related role.
  • 2+ years of corporate experience in Marketing, sales, or commercial-related field.
  • Demonstrable experience of historical success with data analysis, report creation, and deriving insights from data.
  • Experience in the development of reporting dashboards and tagging strategies across digital marketing platforms and campaigns.
  • Experience with digital tools such as Salesforce, Marketo, Demandbase, Google Analytics, and Google Tag Manager.
  • Experience with data tools and techniques such as Excel proficiency, SQL, Looker, Tableau, or similar.
  • Experience with digital marketing channel analysis (SEO, Social, Email/Marketing Automation).
Why Join Us?
  • You can grow at Aptiv. We provide an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity, or beliefs.
  • You can have an impact. Safety is a core Aptiv value; we want a safer world for us and our children, one with: Zero fatalities, Zero injuries, Zero accidents.
  • You have support. We ensure you have the resources and support you need to take care of your family and your physical and mental health with a competitive health insurance package.
Your Benefits at Aptiv
  • Compensation package, including Major Medical Insurance & Life Insurance.
  • Flexible Retirement Plan.
  • Learning, professional growth, and development in a world-recognized international environment.
  • Access to internal and external training, coaching, and certifications.
  • Scholarships.
  • Recognition for innovation and excellence.
  • Opportunities to give back to the community.
  • Meaningful work that makes a difference in the world.


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