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Marketing Data Insights Specialist
hace 1 mes
Aptiv is a leading global technology company that addresses the future needs of the auto industry through improved safety, electrification, and new mobility solutions.
Job SummaryWe are seeking a Marketing Data Analyst to join our Digital Technology and Analytics team to help us understand our data, quantify our efforts, and provide insights to drive business decisions.
Your Role- Work within a cross-functional team to develop a next-generation marketing data platform.
- Support our ambitious plans to increase the use of signals and behavioral data to build dynamic audiences and deliver elevated customer experiences.
- Collaborate with account based marketing, marketing automation, and content teams to ensure they have the data and audiences they need for successful engagement of customers and ongoing marketing optimization.
- Analyze data to identify trends and patterns, and deliver insightful findings that inform strategy and provide recommendations to improve processes.
- Design and build dashboards, reports, and presentations to communicate key insights to technical and non-technical stakeholders.
- Work collaboratively with partners to help them improve their campaign strategy for enhanced reporting capabilities.
- Continuously evaluate data quality, identify data gaps, and recommend solutions to improve data accuracy and completeness.
- Bachelor's degree in Business, Mathematics, Computer Science, or related field.
- Bilingual - proficient in English speaking/reading/writing.
- 3 years prior professional experience in data analytics or related role.
- 2+ years of corporate experience in Marketing, sales, or commercial-related field.
- Demonstrable experience of historical success with data analysis, report creation, and deriving insights from data.
- Experience in the development of reporting dashboards and tagging strategies across digital marketing platforms and campaigns.
- Experience with digital tools such as Salesforce, Marketo, Demandbase, Google Analytics, and Google Tag Manager.
- Experience with data tools and techniques such as Excel proficiency, SQL, Looker, Tableau, or similar.
- Experience with digital marketing channel analysis (SEO, Social, Email/Marketing Automation).
- You can grow at Aptiv. We provide an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity, or beliefs.
- You can have an impact. Safety is a core Aptiv value; we want a safer world for us and our children, one with: Zero fatalities, Zero injuries, Zero accidents.
- You have support. We ensure you have the resources and support you need to take care of your family and your physical and mental health with a competitive health insurance package.
- Compensation package, including Major Medical Insurance & Life Insurance.
- Flexible Retirement Plan.
- Learning, professional growth, and development in a world-recognized international environment.
- Access to internal and external training, coaching, and certifications.
- Scholarships.
- Recognition for innovation and excellence.
- Opportunities to give back to the community.
- Meaningful work that makes a difference in the world.
