Market Research Director
hace 2 semanas
About the Role
Pagepersonnel is seeking a talented Market Research Director to join their team in Mexico. As a key member of the organization, you will be responsible for conducting in-depth market studies to understand consumer behavior and develop comprehensive strategies to optimize product positioning.
Key Responsibilities
- Conduct market research to identify trends, preferences, and behaviors of consumers in the FMCG industry.
- Develop and implement strategies to optimize product positioning, taking into account market conditions, consumer behavior, and competitor analysis.
- Collaborate with marketing and sales teams to implement strategies and ensure alignment with business objectives.
- Analyze performance metrics and adjust strategies as necessary to ensure maximum impact.
- Presentation of findings and recommendations to senior management, highlighting key insights and recommendations.
- Stay up-to-date with the latest trends and competitor strategies in the FMCG industry.
- Participate in the planning and execution of promotional activities to enhance product visibility and drive sales.
- Ensure compliance with company policies and regulations at all times.
Requirements
- A degree in Marketing, Business, or a related field.
- Proven experience in market research, preferably within the FMCG industry.
- Strong analytical skills and ability to interpret data.
- Excellent communication and presentation skills.
- Knowledge of market research tools and methodologies.
- An innovative mindset and ability to think strategically.
What We Offer
- An estimated salary range of 540,000 - 660,000 MXN per annum.
- Benefits that are superior to the law.
- A chance to work in a team-oriented environment.
- The opportunity to make a significant impact in the FMCG industry.
- Professional development opportunities.
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