Market Research Director

hace 2 semanas


Xico, México Pagepersonnel A tiempo completo

About the Role

Pagepersonnel is seeking a talented Market Research Director to join their team in Mexico. As a key member of the organization, you will be responsible for conducting in-depth market studies to understand consumer behavior and develop comprehensive strategies to optimize product positioning.

Key Responsibilities

  • Conduct market research to identify trends, preferences, and behaviors of consumers in the FMCG industry.
  • Develop and implement strategies to optimize product positioning, taking into account market conditions, consumer behavior, and competitor analysis.
  • Collaborate with marketing and sales teams to implement strategies and ensure alignment with business objectives.
  • Analyze performance metrics and adjust strategies as necessary to ensure maximum impact.
  • Presentation of findings and recommendations to senior management, highlighting key insights and recommendations.
  • Stay up-to-date with the latest trends and competitor strategies in the FMCG industry.
  • Participate in the planning and execution of promotional activities to enhance product visibility and drive sales.
  • Ensure compliance with company policies and regulations at all times.

Requirements

  • A degree in Marketing, Business, or a related field.
  • Proven experience in market research, preferably within the FMCG industry.
  • Strong analytical skills and ability to interpret data.
  • Excellent communication and presentation skills.
  • Knowledge of market research tools and methodologies.
  • An innovative mindset and ability to think strategically.

What We Offer

  • An estimated salary range of 540,000 - 660,000 MXN per annum.
  • Benefits that are superior to the law.
  • A chance to work in a team-oriented environment.
  • The opportunity to make a significant impact in the FMCG industry.
  • Professional development opportunities.


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