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Senior Copywriting Specialist

hace 2 meses

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Overview

About PepsiCo

At PepsiCo, we embrace innovation and are dedicated to creating a better future. Our culture thrives on curiosity, creativity, and collaboration, making it an ideal environment for thinkers and change-makers.

As a global leader in the food and beverage industry, our renowned brands are enjoyed over a billion times daily across more than 200 countries.

With a diverse portfolio that includes 22 iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade, and Sonrics, we have been a cherished part of Mexican households for over 116 years.

A career with PepsiCo means being part of a welcoming culture where everyone can express their true selves. Here, you have the opportunity to influence those around you and contribute positively to the world.

Discover more: PepsiCoJobs

At PepsiCo, we strive for excellence.

Responsibilities

The Role

As a Senior Copywriter, you will be accountable for the creative development, campaign ideation, and copywriting for tactical executions within PepsiCo Foods North America.

Your Contributions

In this role, your responsibilities will include:

Generating impactful creative concepts that align with stakeholder objectives, collaborating closely with the creative team to ensure cohesive ideas. Crafting culturally relevant copy for various deliverables and meticulously proofreading materials before they are shared with stakeholders. Leading brainstorming sessions with the extended creative team, providing references and initial creative concepts on the Miro board in advance.

Key Accountabilities

Maintaining ongoing communication with the creative team to ensure visual assets and written content are consistent with brand requirements. Occasionally translating and refining texts between Spanish and English. Adhering to established workflows and delivering requested copy and content by specified deadlines through designated platforms. Qualifications

Ideal Candidate Profile

Bachelor's degree in a relevant field. Full proficiency in English. Preferably, experience in content development for the market. Familiarity with social media campaigns and e-commerce banner creation.

What We Offer:

Continuous learning and development opportunities through a variety of programs. Access to internal digital platforms that encourage self-directed learning. Development programs focused on leadership skills. Specialized training tailored to your role. Learning experiences with both internal and external providers. Recognition programs celebrating achievements in seniority, behavior, leadership, and significant life moments. Financial wellness initiatives to support your goals throughout various life stages. A flexible work program that helps you balance personal and professional commitments. Family-oriented benefits, including wellness resources, discounts, scholarship programs for children, and support plans for various life events.

We are an equal opportunity employer and value diversity within our workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and celebrate diversity as a vital component of our innovation and success.