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Marketing Manager

hace 2 meses

Ciudad de México, Ciudad de México SWORD Health, Inc A tiempo completo
About SWORD Health, Inc

SWORD Health, Inc is a pioneering healthcare technology company dedicated to revolutionizing the way pain is managed. Our mission is to empower individuals to take control of their pain, and our cutting-edge platform is designed to predict, prevent, and treat pain with unprecedented effectiveness.

Job Title: Enrollment Marketing Strategist

We are seeking an exceptional Enrollment Marketing Strategist to join our marketing team. This individual will play a critical role in driving maximum impact for our key client accounts, developing strategic relationships, and executing data-driven enrollment marketing initiatives.

Key Responsibilities:
  • Create integrated marketing campaigns leveraging client segmentation across our ecosystem of products to deliver against enrollment goals for a book of business.
  • Supervise the execution, monitoring, and measurement of marketing campaigns and their success.
  • Act as the central point of marketing contact both internally and externally with the client for collaboration, augmentation, and execution of multi-product, multi-channel campaigns delivering a best-in-class experience to our key accounts at the member level.
  • Ensure campaign execution is flawless, adhering to our rigorous standards.
  • Work cross-functionally with growth, content, and analytics partners to test, optimize, analyze, and inform future campaign iterations.
  • Own a book of business of our key accounts responsible for driving a meaningful percentage of overall company revenue.
  • Compile regular reports of campaign performance and results, sharing them both externally with clients and internally with campaign managers and operations partners to enhance future campaigns.
  • Improve new campaigns using data and feedback from existing and previous projects.
  • Partner with content and growth teams to strategize, test, and iterate on campaign ideas to optimize existing campaigns, leveraging key learnings to bolster the entire book of business.
  • Leverage data to drive creative ideation, iteration, and refinement of new content to increase member enrollments.
Requirements:
  • 5+ years of experience in a B2C enrollment marketing role in technology, digital healthcare, and/or B2B2C experience is a plus.
  • Client-facing experience, working collaboratively with key accounts to understand and define solutions for their unique populations.
  • Management experience building a group of best-in-class growth marketers.
  • Proven track record of user growth and engagement/retention.
  • Experience managing both internal and external cross-functional partners to tight deadlines to ensure on-time execution.
  • Strategic mindset combined with the ability to execute effectively.
  • Multi-dimensional with an ability to navigate conversations across a myriad of audiences, including analytics, growth, content, and client-facing.
  • Creative/strategic thinker - constantly pushing boundaries and looking for new ways to open enrollment opportunities.
  • Data-driven, with a strong knack for leveraging insights to inform and optimize campaigns.
  • A member-centric and growth-mindset with an ability to empathize with our patients and their challenges.
  • Ability to plan, organize, prioritize, and execute multiple activities/projects simultaneously.
  • Ability to manage and report top-line/executive updates while getting one's hands dirty on day-to-day activities.
  • Collaborative with team members within and across US/international cities.
  • Experience and desire to work in a fast-moving, high-growth environment.