Product Marketing Strategist

hace 4 días


Ciudad de México, Ciudad de México Pro Coffee Gear A tiempo completo
Product Marketing Specialist

Pro Coffee Gear is seeking a highly skilled Product Marketing Specialist to drive product awareness, develop marketing strategies, and enhance customer engagement.

Key Responsibilities:
  • Collaborate with the Product Marketing Manager to develop and implement product marketing strategies that align with business objectives.
  • Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging.
  • Create compelling product messaging, positioning, and documentation for marketing campaigns, product launches, and promotional materials.
  • Work closely with cross-functional teams to ensure product launches are successful and resonate with our target audience.
  • Develop and execute go-to-market strategies for new product launches and enhancements, ensuring alignment with overall company goals.
  • Monitor and analyze product performance metrics, using insights to refine marketing strategies and optimize messaging.
  • Develop and manage content for digital marketing campaigns, including website pages, email marketing, social media, and blog posts.
  • Organize and facilitate product training and internal communication to ensure all stakeholders are knowledgeable about product features and benefits.
  • Gather and analyze customer feedback to inform product updates and enhancements, ensuring we meet and exceed customer expectations.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in product marketing or a similar role, preferably within the e-commerce or consumer goods sector.
  • Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
  • Excellent written and verbal communication skills, with a knack for storytelling and crafting compelling marketing content.
  • Ability to work cross-functionally and align stakeholders around product vision and objectives.
  • Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.
Preferred Skills:
  • Experience with digital marketing tools and platforms, including email marketing software, social media analytics, and content management systems (CMS).
  • Familiarity with SEO best practices and how they relate to product marketing.
  • Understanding of customer journey mapping and user experience principles.

Pro Coffee Gear is an equal opportunities employer and welcomes applications from diverse candidates. If you are passionate about coffee and product marketing, we encourage you to apply.


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