Growth Marketing Strategist

hace 4 semanas

Ciudad de México, Ciudad de México Sur A tiempo completo
Job Title: Growth Marketing Lead

We are seeking a seasoned Growth Marketer to spearhead key marketing and growth initiatives for our company. As a key member of our leadership team, you will drive our marketing strategy, optimize existing channels, and explore new avenues to fuel our rapid growth.

About the Role:

As a Growth Marketer, you will be responsible for developing and executing comprehensive growth strategies from the ground up. You will oversee existing marketing channels, implement new marketing channels, optimize lead capture, develop performance marketing campaigns, leverage marketing analytics, align sales and marketing, and lead cross-functional projects.

Key Responsibilities:

  • Manage and optimize our current lead generation efforts, working closely with our vendor partners to enhance these channels and drive results.
  • Identify, prioritize, and roll out new marketing channels to increase MQLs for the sales team, including digital ads, inbound marketing, and strategic partnerships.
  • Enhance lead capture mechanisms across the website and other platforms, utilizing strategies like site form fills, live chat, email capture, and webinars to maximize conversion rates.
  • Create and execute performance marketing campaigns to drive ROI, including optimizing ad campaigns, landing pages, and conversion rate optimization efforts.
  • Monitor, analyze, and report on KPIs to ensure that marketing initiatives are driving profitable customer acquisition. Use insights from analytics tools to refine strategies and enhance campaign effectiveness.
  • Collaborate closely with the sales team to ensure that marketing efforts are aligned with sales objectives, optimizing the customer journey from awareness through to conversion.
  • Manage cross-functional marketing projects, ensuring timely delivery and alignment with business goals. Continuously improve processes to increase efficiency and impact.

Requirements:

  • Experienced Growth Marketer: 3-8 years of experience in digital marketing with a focus on B2B/SaaS growth; startup experience highly preferred.
  • Data-Driven Strategist: You have an expert-level understanding of lead generation, lead capture, and performance marketing techniques, with the ability to turn data into actionable insights.
  • Innovative and Analytical: Strong analytical skills paired with creativity, allowing you to develop innovative marketing strategies that are both effective and scalable.
  • Tech-Savvy Marketer: Proficiency in marketing and analytics tools such as Google Analytics, CRM systems, and marketing automation platforms.
  • Strong Project Manager: Excellent organizational and project management skills, with the ability to juggle multiple priorities and deliver high-impact results in a fast-paced environment.
  • Collaborative Team Player: You thrive in a collaborative environment and have excellent communication skills to engage with cross-functional teams and external partners.
  • Passionate and Positive: You bring infectious enthusiasm, a drive for excellence, and a positive attitude that energizes those around you.

Benefits:

Position: Growth Marketer

Salary Range: $3000 - $6000 USD

Working Hours: Monday - Friday, 9 AM to 5 PM EST

Payment Frequency: Monthly

Type of Contract: Independent Contractor

Perks: 15 days of PTO plus 6 paid US holidays (which do not count against PTO days)

Only CVs in English will be considered to participate in the process.

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