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Commercial Ambassador

hace 2 meses

Monterrey, Nuevo León, México Edrington A tiempo completo

About the Role:

The Commercial Ambassador is the commercial face of the Edrington brand in the market. A recognized leader in execution and interaction with wholesalers, customers, and consumers by embodying Edrington's commercial excellence principles and luxury behaviors.

Key Responsibilities:

  • Be the brand owner, acting as the local face of the brand to the trade, key collector accounts, and local consumers.
  • Work with the local commercial Market Manager and Brand Marketing to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market.
  • Scout and develop target accounts based on high-net-worth individual (HNWI) neighborhood data, premium/luxury accounts.
  • Accelerate the growth of the Edrington portfolio through excellence in delivering exceptional visibility, distribution, and display where permitted and within brand guidelines.
  • Manage the call cycle and maintain an updated account visit calendar, with a focus on key accounts in the account segmentation mapping.
  • Work in partnership with local commercial teams to assist in the development of target accounts to deliver the vehicles that drive business, enhancing brand visibility and traction.
  • Align focus with local program calendars and/or distributor network focus periods to optimize investment and time management.
  • Analyse effectiveness of programming, and activities through reporting and impact capability management and ensure the continued advancement of quality initiatives.
  • Build partnerships with local On-Premise key accounts and implement brand platforms for this channel, bringing brands to life, aligned with Global Business Transformation (GBT).
  • Focus on recruitment strategy for Direct-to-Consumer (DTC) sales & contacts, achieve key performance indicators (KPIs) and sales goals for this platform, aligned with the Performance and Commercial Revenue Management (PCRM) manager.
  • Attend regular distributor General Sales Meetings, Quarterly Business Reviews (QBRs), and team meetings where possible.
  • Conduct visits as needed.