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hace 2 meses
The Marketing Coordinator plays a crucial role in the tactical execution of Field marketing and digital activities and programs for their assigned geographical area within Caribbean and Latin America. This position is responsible for effectively communicating those efforts to stakeholders, managing multiple projects, and coordinating campaigns via efforts such as offer submissions, creative assets, landing page creation, and email marketing.
Key Responsibilities- Supports in the execution of marketing tactical updates and reports out on efforts.
- Ensures marketing communications support regional, market, and hotel business objectives and goals.
- Ensures execution and fulfillment of projects as outlined on marketing communications plans.
- Ensures adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines.
- Manages Field Marketing Internal Channel process.
- Ensures marketing information provided to the properties is accurate, complete, timely, and enables hotels to meet or exceed guest expectations.
- Develops strong working relationships with outside vendors to ensure quality, cost-effective creative executions.
- Uploads images and maintains property digital assets and job files.
- Supports stakeholder communications, including presentations, webcasts, developing meeting collateral, or maintaining distribution lists.
- Resolves issues that arise as a result of the marketing process and brings issues to the attention of regional and property leadership team as appropriate.
- Conducts regular audits of and third-party Websites as requested to verify each hotel is optimized for high-quality custom images, content, links, and accurate translations.
- Supports administrative duties and special projects or tasks as assigned.
- Supports Caribbean and Latin America Field Marketing efforts including copywriting, image sourcing, landing page creation, and emails.
- Collects, reviews, and submits invoices for marketing efforts and manages submission process in the internal invoice processing system in a timely and accurate manner.
- High School or GED equivalent degree required.
- Bachelor degree preferred in Communications, Marketing, Hospitality Management, or related field.
- 2+ years of experience in Marketing - Preferred.
- Hotel property experience, hotel field marketing experience, or related - preferred.
- Must be fully proficient in written and spoken English and Spanish.
- Excellent communication skills, including writing skills, with great attention to detail.
- Impeccable proofreading skills and outstanding grammar.
- Self-starter and ability to work independently – a must.
- Must be a team player and collaborate well with multiple stakeholders.
- Working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint, and Word).
- Ability to handle many diverse projects simultaneously.
- Knowledge of photography, production, and print execution.
- Detail-oriented, creative, energetic, takes initiative.
- Able to effectively work independently or, at times, as part of a team.
- Work effectively in a fast-paced environment and consistently demonstrate a high level of organizational skills.
- Multi-tasks, prioritizes, and meets deadlines in a timely manner.
- Works with other people to gather the information necessary to manage projects, achieve goals, and resolve problems.
- Supports all co-workers and treats them with dignity and respect.
- Develops and maintains positive and productive working relationships with other employees and departments.
- Maintains brand standards through all activations and programming.
- Complies with quality assurance expectations and standards.
- Enters and retrieves data from computer systems using a keyboard, mouse, or trackball.
- Enters and locates work-related information using computers and/or point of sale systems.
- Reads and visually verifies information in a variety of formats.
- Stands, sits, or walks for an extended period of time.
- Moves, lifts, carries, pushes, pulls, and places objects weighing less than or equal to 10 pounds without assistance.
- Maintains confidentiality of proprietary materials and information.
- Protects the privacy and security of guests and coworkers.
- Follows company and department policies and procedures.
- Performs other reasonable job duties as requested by Supervisors.
