Senior Digital Marketing Specialist

hace 2 semanas


Cancún, Quintana Roo, México Apple Leisure Group A tiempo completo

About the Role

We are seeking a highly skilled Senior Digital Marketing Specialist to lead the execution of our direct channel B2C digital marketing initiatives for 10 unique resort brands in the Latin America & Caribbean region.

As a key member of the Hyatt Inclusive Collection Direct & E-Commerce team, you will work closely with internal and external stakeholders to ideate and innovate our paid digital media tactics, optimize customer engagement, and deliver effective results against key business objectives.

Key Responsibilities

  • Lead the execution of all Paid Digital Media (Search, Social, Programmatic Display & Video, Metasearch, etc.) for the LAC region.
  • Develop and execute a comprehensive digital marketing strategy to optimize marketing spend and achieve tangible results across paid digital channels.
  • Oversee the procurement and distribution of recurring paid digital media performance reports across all channels and provide actionable analysis.
  • Analyze campaign performance and recommend optimizations that can drive incremental revenue and improve return on investment efficiency.
  • Work cross-functionally with the brand marketing and digital design teams to develop unique assets and tactics within the paid social media, search, and digital display channels.
  • Analyze and interpret website/customer analytics and reporting to achieve critical business KPIs.
  • Assist in the development of business cases for new marketing initiatives based on data-driven insights.
  • Review digital marketing creative assets, messaging, etc. to maintain alignment with brand standards, product guidelines, and best practices.

About Apple Leisure Group

As North America's only vertically integrated travel, hospitality, and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands.

We deliver exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of our portfolio of brands across five segments:

  • Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean.
  • Resort Brand Management: Management of 5-star and 4-star luxury resorts.
  • Destination Management Services: Best-in-class destination management services provided by Amstar DMC and Worldstar.
  • Loyalty Program: Exclusive loyalty program Unlimited Vacation Club.
  • Technology Solutions: Innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers.

About INCLUSIVE COLLECTION

Inclusive Collection offers the luxury leisure market high-quality Endless Privileges, Unlimited Luxury, and Unlimited-Fun vacations, where everything is included.

Our Values

At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests.

Our Values, by which we operate:

  • Empathy
  • Integrity
  • Respect
  • Inclusion
  • Experimentation
  • Well Being

ALG's Commitment to Diversity & Inclusion

We are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization.



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