Digital Marketing Strategist

hace 4 semanas

Ciudad de México, Ciudad de México Hasbro A tiempo completo

About the Role

Hasbro is seeking a highly skilled Digital Marketing Strategist to lead our ambitious digital marketing strategy for our AAA console/PC video games. This outstanding opportunity allows you to foster vibrant gaming communities, drive meaningful engagement, and use social platforms to improve brand dedication and reach.

Key Responsibilities

  • Develop and implement a social media strategy for Hasbro's AAA titles, ensuring consistent messaging, fostering gaming communities, building influencer relationships, and aligning with broader marketing and feedback loops.
  • Implement community engagement initiatives to deepen player connections, establish real-time management of feedback and trends, and build partnerships to expand Hasbro gaming communities' reach.
  • Collaborate to run media campaigns, optimize content for search, and coordinate CRM strategies to drive user acquisition, engagement, and align with social and community efforts.
  • Define and track key social media and community performance metrics using analytics to modify approaches as needed; report on community growth, engagement metrics, and player sentiment to provide actionable insights; and assess media spend and its value to optimize campaigns.
  • Collaborate with cross-functional teams and foster external agency and partner relationships to ensure cohesive execution across all marketing channels.

Requirements

  • 7-10 years of experience in social media, community management, or digital marketing, with at least 5 years leading teams in the video game industry.
  • Deep understanding of gaming culture, trends, and the needs of AAA game players.
  • Proven track record of building and growing engaged gaming communities across multiple platforms.
  • Experience managing performance media campaigns and SEO/CRM strategies.
  • Data-driven with experience using analytics tools (e.g., Google Analytics, Sprout Social, etc.) to measure success.
  • Strong knowledge of digital advertising platforms, tools (e.g., Google Analytics, CRM software, SEO tools), and trends in the gaming space.
  • Experience working cross-functionally with creative, product, and external agency teams.
  • Excellent leadership, communication, and project management skills.
  • Excellent verbal & written communication skills.
  • Evidence of ability to persuade, influence and negotiate.
  • Ability to write effective briefs including ability to probe and challenge.
  • Experience writing and delivering effective presentations.
  • Proficient in MS Office.

What We Offer

  • Competitive salary range: $140,000 - $271,100.
  • Half-day Fridays year-round.
  • Paid Vacation Time and holidays.
  • Generous 401(k) match.
  • Paid Parental Leave.
  • Team Hasbro Volunteer Program.
  • Employee Giving and Matching Gifts Programs.
  • Tuition Reimbursement.
  • Toy Discounts.

About Hasbro

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

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