Senior Web Production Manager

hace 4 días

Monterrey, Nuevo León, México MSCI Inc. A tiempo completo
About the Role

We are seeking a highly skilled Senior Web Production Manager to join our team at MSCI Inc. This is a critical role that will play a key part in driving growth for our organization by supporting the evolution of our website from a passive function to a value-add engine.

Key Responsibilities
  • Team Leadership: Lead a team of Web Content Authors, assign work effectively to meet content production demand and asset delivery requirements, set performance goals, conduct regular team performance reviews, and ensure the quality of deliverables.
  • Content Strategy: Evaluate and prioritize content requests and feature enhancements for our web platform, work closely with stakeholders to ensure publishing dependencies are accounted for, and manage the end-to-end processes for all website-related publishing activities.
  • Taxonomy and Tagging: Develop and maintain the global website taxonomy system to support extensive content categorization, ensuring consistency and scalability for a tagging framework that also supports dynamic content population for website recommendations/personalization.
  • Sitemap Management: Oversee the sitemap to enact proper page hierarchy and navigation alignment for both migrated content and newly developed content. Manage the complexities involved with maintaining connectivity to pages served by a legacy CMS (while in a joint state of using two different Content Management Systems until the migration project is completed), and balance team resources for making selective updates for pages on the legacy CMS.
  • Platform Management: Master the AEM platform to scale web content effectively, enable easy access and seamless distribution of assets in the DAM (digital asset manager) through the upkeep of a well-organized digital asset library, and train Web Authors on best practices for achieving consistent user experiences through the utilization of a flexible design system.
  • User Story Development: Compose robust user-stories with extensive acceptance criteria to make the handoff of detailed requirements to design and development teams for building new components and enhancements to existing components.
  • Platform Enhancements: Introduce enhancements to expand the capabilities, configuration, and connectivity of our Adobe Experience Manager platform by partnering with technology teams and vendors to integrate AEM with other systems and generative intelligence (AI) solutions.
  • Experimentation and Testing: Develop and launch Adobe Target experiments to execute A/B and multivariate tests, working closely with technology and analytics teams to define the test requirements and implement test-specific modifications, and also manage the configuration of audience definitions and composable fragments to deliver personalized content to webpages.
  • Site Health and Performance: Communicate AEM platform updates, enhancements, team velocity, and burndown metrics to marketing leadership. Manage site health monitoring through customer satisfaction scores, ensure optimal page performance in partnership with technology, and help support SEO improvements by collaborating with marketing optimization and content development teams.
Requirements
  • 10+ years of experience in web content production roles, and direct experience working with Content Management Systems utilizing a custom, composable design library.
  • Proficiency in Adobe Experience Manager (AEM) and equivalent content management systems required, with frontend programming (HTML & CSS) skills preferred.
  • Experience in a financial services institutional marketing and/or a technology field, with a background in digital product marketing and/or product management a plus.
  • Proven track record in web platform management, expertise with strategies for scalable information architecture, and experience successfully leading a team of web authors.
  • Strategic mindset, plus the ability to align content initiatives with business objectives, excellent communication and collaboration abilities, with exceptional stakeholder management and negotiation skills.
  • Incredibly organized and able to maintain organization across a massive sitemap and digital asset library, with knowledge for how to develop a robust taxonomy-based tagging system that can scale across multiple product-lines and content types, preferably with direct experience managing attribute-based personalization orchestration.
  • Previous success working on web content production during a large-scale site migration, and familiarity with SEO best practices and web accessibility standards.
  • Detail-oriented and capable of advancing multiple initiatives simultaneously, with the ability to handle a significant workload through strong workflow management skills to be able to meet aggressive deadlines.

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