Marketing Growth Manager
hace 5 días
Oportun is a fintech company that empowers its members to build a better financial future. With intelligent borrowing, savings, and budgeting capabilities, we provide responsible and affordable credit to those left out of the financial mainstream.
Working at OportunWe celebrate and nurture an inclusive culture where everyone feels a sense of belonging and is encouraged to share their perspectives. This culture is directly connected to our performance and ability to fulfill our mission.
The Product Marketing Manager role is critical in driving growth within retail, retail partnerships, and optimizing retargeting marketing strategies. In this high-visibility, high-impact role, you will be responsible for developing analytically driven testing agendas and collaborating with cross-functional partner teams to bring these ideas to market.
Key Responsibilities:
- Go-to-Market Strategy: Support initiatives by providing data-driven analysis to secure buy-in and establish alignment across cross-functional teams.
- Retail & Partnership Growth: Design and implement marketing strategies grounded in analytics to drive conversion and expand program reach through economically scalable initiatives.
- Retargeting Campaigns: Develop, test, and scale a multichannel marketing journey aimed at improving conversion rates for inflight applicants and reengaging lapsed leads.
- Analytics & Reporting: Monitor and analyze the performance of campaigns, generating reports and insights to inform strategy adjustments and improve cost to acquire.
- Test and Learn Agenda: Design A/B testing and conduct analysis to identify the optimal messaging, channel mix, frequency, and cadence.
PREFERRED QUALIFICATIONS
Bachelor's degree in a quantitative field such as Economics, Finance, Engineering, Math, Statistics, Business, or Computer Science.
4+ years of experience in business analysis, marketing strategy, or related fields.
Strong foundation in data analytics and highly proficient in SQL.
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