Growth Manager
hace 2 semanas
Position Summary
We're on the hunt for an experienced CMO/Growth Manager to take our brand to the next level—driving strategy, boosting awareness, and scaling our online and retail presence like never before
Key Responsibilities
- Marketing Strategy – Develop and execute a comprehensive marketing plan across digital and traditional channels.
- E-Commerce Growth – Scale Shopify and DTC sales through CRO, content strategy, SEO, email/SMS marketing, and paid media.
- Amazon Growth – Manage and optimize Amazon sales, overseeing a $30K-$40K/month ad budget for maximum efficiency.
- Traffic & Conversion – Drive high-quality web traffic while improving conversion rates, AOVs, and customer retention.
- Brand & Content – Lead branding, storytelling, and content marketing across social media, influencers, and video platforms.
- Paid Advertising – Oversee performance marketing across Google, Meta, Amazon Ads, TikTok, and other key platforms.
- Retail & B2B Marketing – Support retailer partnerships (Walmart, Target, AutoZone, etc.), ensuring strong brand presence in stores and online (30% focus).
- Team Leadership – Build and manage a high-performance marketing team, including designers, PPC managers, content creators, and growth strategists.
- Data-Driven Optimization – Use analytics to track performance, identify trends, and refine campaigns for continuous growth.
- Experience in Restricted Industries is a plus – Marketing background in regulated sectors (tobacco, alcohol, CBD, firearms, gambling, etc.), with expertise in navigating ad restrictions on Meta, Google, TikTok, and Amazon.
Required qualifications
- 5-7+ years in marketing leadership, preferably in consumer products.
- Expertise in Shopify growth, including CRO, AOV optimization, and retention.
- Strong understanding of Amazon marketing and sales growth.
- Experience scaling paid ads across Google, Meta, and Amazon Ads.
- Proficient in marketing automation, analytics, and CRM (Klaviyo preferred).
- Proven track record of driving traffic, conversions, and revenue in e-commerce and retail.
- Experience managing multi-channel budgets, including a $30K-$40K/month Amazon ad spend.
- Strong leadership and team-building abilities.
- Fluent in English (written and spoken).
What we offer
- Type of employment: Permanent, Fully remote, Flexible hours
- Collaboration contract: B2B
- Paid Vacation days: 10 PTO plus USA National Bank holidays
- Professional Growth: Opportunities for professional development and career advancement.
- Collaborative Environment: A supportive and dynamic team culture.
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