Trade Marketing Manager

hace 4 semanas

Xico, México Royal Caribbean Group A tiempo completo

Job Summary

This role is responsible for overseeing the overall communications sent to the trade and internal team in Latin America. The successful candidate will be responsible for leading and executing all internal and external communications, implementing and delivering all Consumer Royal Caribbean Brand activity, and ensuring that all campaigns are integrated across channels in the region.

Main Responsibilities

  • Oversee all Trade and internal communications in the market
  • Create and communicate Promotional Calendar to the market
  • Assist Trade Marketing with promotional material approvals
  • Provide feedback and approve Top Accounts assets
  • Guide Account Executives in Latin America about new itineraries, promotions, and brand activity overall
  • Create reports in both Spanish and English
  • Assist execute and support Trade Shows in the market and any other activations when needed
  • Ensure that the brand continues to maintain the strong profile within the trade channel and that campaigns are innovative, impactful, and integrated
  • Marketing checkups to have brand consistency in the market
  • Own Trade website for Latin American travel agents; audit content and changes
  • Support events, trade shows, exhibitions, and promotional campaigns, including budget
  • Support Trade Marketing Manager's admin duties

Requirements

  • Minimum 2-3 years of experience working within a B2B or B2B2C marketing environment, preferably in the travel industry
  • Educated to a degree level with a professional qualification in marketing
  • Proven ability to manage and implement diverse marketing campaigns, including press, POS, DM, digital (mainly social), agency management, experience with PR and journalists, and travel industry experience
  • Fully bilingual - Spanish and English (verbal and written)
  • Copywriting and strong grammatical skills in both English and Spanish
  • Commercial mindset, creativity, highly motivated, 'can do' attitude with proven interpersonal skills, proactive, enthusiastic, and a team player
  • Ability to build relationships and collaborate with teams in Mexico and Miami
  • Multi-tasking skills - highly adaptable, strong presentation skills - written and verbal, PowerPoint presentations skills is a must, highly effective communication skills, innovative and creative thinker, and project management skills
  • Adobe suite expertise (Photoshop, Illustrator, Premier) desired

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