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Customer Business Analyst
hace 2 meses
We are seeking a highly skilled Customer Business Analyst to join our Digital & Technology team at Diageo España Sa. As a key member of our Customer Value Stream team, you will play a crucial role in driving digital transformation across our commercial products.
Key Responsibilities- Conduct market research and thoroughly document business requirements in a clear and concise manner.
- Translate business requirements into a prioritized roadmap, including well-defined product requirements and acceptance criteria.
- Collaborate with cross-functional teams, including marketing, e-commerce, architecture, designers, product owners, data, and analytics, to ensure a customer-centric solution is agreed upon.
- Handle and run requirements workshops with business and IT key partners.
- Translate requirements into user stories or specifications that can be worked on by developers.
- Maintain a backlog of requirements and ensure they meet the product's definition of ready.
- Present requirements to large audiences and be prepared for Q&A.
- Understand the end-to-end solution, including technology, data, and process, and be able to demonstrate it to key partners.
- Challenge the status quo and work towards standardization.
- Maintain Product backlog in Agile Management Software (Jira, Azure Dev Ops).
- Ability to own projects and work with global teams.
- Digital, Marketing Technology, and Analytics solutions for websites knowledge is preferred.
- Agile experience desired, including previous use of Jira, Azure Dev Ops.
- Preferred knowledge of marketing data for performance management, including Google Analytics, Salesforce Marketing Cloud, learning platforms, advertising performance, and customer behavior.
- Client-ready presentations via PowerPoint.
- LEAN SIX SIGMA accreditation preferred.
- Experience with tools such as Visio, Lucid Chart, Power BI, Google Data Studio, and other visualization tools.
- At least 5 years of experience in a solution-focused team (Project/Product).
- Consistent track record of delivering data-driven solutions with a customer-first approach.
- Superb communication and key partner management skills.
- Ability to partner with and influence global functions, markets, and external partners to deliver on our commitments.
- Experience working with Global CPG customers.
- Domain knowledge in Digital marketing, Direct to Consumer, eCommerce, Marketing Technology, Retail, and respective process areas preferred.
- Domain knowledge of eB2B, CPG planning, Order to Cash process areas are highly preferred.
- Strong knowledge of data integrations and inter-connectivity between systems.
- Ability to understand technical designs.
- Must have a strong business/operational process experience with a flair for process improvement and ongoing process changes.
