Strategic Marketing and Analytics Leader

hace 4 semanas

Xico, México Zendesk, Inc. A tiempo completo
Job Description

**Job Summary:**

We are seeking an experienced and results-driven Marketing analyst to serve as a strategic thought partner to our regional Marketing leadership. The ideal candidate will be an expert at using data to drive growth strategies, bringing a regional perspective to understand customer behavior, and measure marketing and growth performance.

Key Responsibilities:

  • Lead and provide recommendations on a variety of decision-making projects that will shape Zendesk's future growth strategy.
  • Evaluate and optimize marketing campaigns based on industry best practices, providing recommendations on performance, and deep analyses to improve engagement with marketing content, funnel metrics, and likelihood to buy.
  • Help manage marketing budgets and allocate resources effectively to maximize ROI.
  • Support marketing leadership on critical investment decisions.
  • Act like an owner in driving strategic planning processes through data-driven recommendations (e.g. annual growth planning, headcount planning, budget planning, quota setting).
  • Track business performance and provide insights and recommendations to advise leadership, crafting raw data and analysis into well-written and persuasive visual content.
  • Lead development and maintenance of Tableau dashboards which track the performance of the Marketing organization globally.
  • Establish strong working relationships with peers in other Operations teams and cross-functional partners (revenue operations, sales leadership, finance and SDR management) to achieve objectives.
  • Stay up-to-date with the latest marketing trends, technologies, and best practices, and continuously look for opportunities to improve our marketing efforts.

Qualifications:

  • Bachelor's degree in computer science, mathematics, economics, engineering or related degree is a plus.
  • 6+ years experience in marketing/analytics.
  • Advanced proficiency in Tableau and SQL.
  • Understanding of the B2B lead to opportunity and sales process.
  • Strong communication and data visualization skills; can easily create powerful visualizations that transform complex data into easily consumable, actionable insights.
  • Ability to effectively solve complex problems from high-priority strategic initiatives.
  • Experience in communicating effectively and presenting to Senior Executives.
  • Ability to build strong partnerships and collaborate with stakeholders and teammates.
  • A do-whatever-it-takes attitude to deliver exceptional quality on time and on budget.
  • Excellent organizational and time management skills, and attention to detail.
  • Motivation to stand out from the crowd, disrupting the norm to help the business win.
  • Proficiency in SAS/Python/R is a plus.

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