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Influencer Marketing Specialist
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**About Birdman**
Birdman is a leading plant-based food and supplements company in Mexico, with a strong commitment to facilitating the transition to healthier, sustainable, and cruelty-free lifestyles through delicious and nutritious products.
**The Role**
We are seeking a highly skilled Influencer and Content Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing influencer marketing campaigns to drive brand awareness and engagement.
**Key Responsibilities:**
• Develop and implement influencer marketing strategies to reach target audiences and achieve campaign objectives
• Identify and collaborate with influencers and content creators who align with our brand values and target demographics
• Negotiate and manage influencer partnerships, including contract negotiation and campaign execution
• Create engaging and creative content for social media, blogs, and other digital platforms
• Collaborate with cross-functional teams to integrate influencer marketing into overall marketing campaigns
• Monitor, report, and analyze campaign performance and provide strategic recommendations for optimization
• Stay up-to-date with industry trends and best practices in influencer marketing and content creation
**Requirements:**
• Bachelor's degree in Marketing, Communications, or related field
• Minimum of 3 years of experience in influencer marketing and/or content creation
• Proven track record of developing and executing successful influencer marketing campaigns
• Strong network of influencers and content creators
• Excellent communication and negotiation skills
• Creative thinker with the ability to generate innovative ideas
• Proficiency in social media platforms, metrics, and content creation tools
• Ability to work independently and as part of a team
• Passion for lifestyle brands and a keen understanding of consumer behavior