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Influencer Marketing Specialist

hace 2 meses


Guadalajara, Jalisco, México Birdman A tiempo completo

**About Birdman**

Birdman is a leading plant-based food and supplements company in Mexico, with a strong commitment to facilitating the transition to healthier, sustainable, and cruelty-free lifestyles through delicious and nutritious products.

**The Role**

We are seeking a highly skilled Influencer and Content Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing influencer marketing campaigns to drive brand awareness and engagement.

**Key Responsibilities:**

• Develop and implement influencer marketing strategies to reach target audiences and achieve campaign objectives

• Identify and collaborate with influencers and content creators who align with our brand values and target demographics

• Negotiate and manage influencer partnerships, including contract negotiation and campaign execution

• Create engaging and creative content for social media, blogs, and other digital platforms

• Collaborate with cross-functional teams to integrate influencer marketing into overall marketing campaigns

• Monitor, report, and analyze campaign performance and provide strategic recommendations for optimization

• Stay up-to-date with industry trends and best practices in influencer marketing and content creation

**Requirements:**

• Bachelor's degree in Marketing, Communications, or related field

• Minimum of 3 years of experience in influencer marketing and/or content creation

• Proven track record of developing and executing successful influencer marketing campaigns

• Strong network of influencers and content creators

• Excellent communication and negotiation skills

• Creative thinker with the ability to generate innovative ideas

• Proficiency in social media platforms, metrics, and content creation tools

• Ability to work independently and as part of a team

• Passion for lifestyle brands and a keen understanding of consumer behavior