Plant-Based Marketing Strategist
hace 4 semanas
Explore a fulfilling career with Birdman, a pioneering plant-based food and supplements company in Mexico, renowned for its remarkable 100% YoY growth for 7 consecutive years. Our mission is to empower individuals to adopt healthier, sustainable, and cruelty-free lifestyles through innovative products. We're seeking a talented Brand Marketing Manager to spearhead our brand strategies, drive growth, and increase market share.
**Key Responsibilities**:
1. Develop and execute comprehensive brand plans and marketing strategies to meet sales and profit targets.
2. Conduct market research and analysis to identify consumer trends and insights, informing product development and marketing decisions.
3. Collaborate with cross-functional teams to innovate and launch new products, ensuring alignment with business objectives.
4. Effectively manage the brand budget and allocate resources to maximize impact.
5. Lead and mentor a team of brand analysts to achieve individual and team goals, fostering a culture of growth and development.
6. Work closely with sales and operations teams to ensure seamless execution of brand strategies, driving sales and revenue growth.
7. Monitor and evaluate brand performance, providing strategic recommendations for improvement and growth.
**Requirements**:
Bachelor's degree in Marketing or a related field; MBA preferred.
- Minimum of 6 years of experience in marketing, preferably in brand management.
- Proven track record of developing and executing successful brand strategies.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Excellent communication and leadership skills.
- Experience managing a team and developing talent, with a proven ability to thrive in a fast-paced, dynamic environment.
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