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Digital Marketing Specialist

hace 1 mes


Xico, México Abbott Laboratories A tiempo completo

About the Role:

We are seeking a skilled Digital Marketing Coordinator to join our team at Abbott Laboratories. This role will be responsible for creating and implementing digital content campaigns across various channels, including social media, email, and websites.

Key Responsibilities:

  • Develop and execute digital content strategies to promote Abbott's products and services.
  • Collaborate with cross-functional teams to create engaging content and experiences for customers and healthcare professionals.
  • Manage and optimize digital campaigns to improve performance and ROI.
  • Analyze and report on campaign metrics to inform future marketing strategies.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 3-5 years of experience in digital marketing, with a focus on pharmaceutical industry.
  • Expertise in regulatory frameworks for pharmaceuticals, including unbranded and branded content differentiation.
  • Strong knowledge of digital marketing tools and platforms, including CMS, Adobe, and Salesforce.

What We Offer:

Abbott Laboratories is a global healthcare leader, committed to improving people's lives through innovative medical solutions. We offer a dynamic and supportive work environment, with opportunities for growth and development. If you are a motivated and creative individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.