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Paid Media Manager, Campaigns

hace 2 meses

Ciudad de México, Ciudad de México Qualcomm A tiempo completo
Job Summary

We are seeking a highly skilled Paid Media Manager to join our team at Qualcomm. As a Paid Media Manager, you will be responsible for managing, executing, and optimizing multi-channel paid media campaigns across various digital and traditional media platforms to enhance our brand and product visibility and drive demand for our products and technologies.

Key Responsibilities
  • Campaign Management:
    • Manage regional compute-related paid media campaigns, collaborating with regional marketing teams and agencies on strategy, planning, launch, optimizations, and reporting.
    • Develop and implement effective paid media strategies in collaboration with the global paid media Center of Excellence.
    • Directly manage in-house LinkedIn and 6Sense campaigns, overseeing everything from strategy development to setup, implementation, and reporting.
    • Assist with SEM and SEO strategies, plans, and execution for the compute business.
  • Budget Management:
    • Monitor paid media budgets and pacing to ensure adherence to budget constraints and timelines.
    • Responsible for internal accruals and reporting.
  • Analytics and Optimization:
    • Employ advanced analytics tools to track and report on campaign performance.
    • Analyze data to identify trends, calculate ROI, and adjust spending and performance based on the insights gained.
    • Keep track of performance metrics to gauge campaign effectiveness and pinpoint areas for improvement.
    • Modify campaign parameters to fine-tune ad spending and maximize ROI.
    • Conduct tests and optimize ads for better targeting and conversion rates.
    • Enhance ad creatives by collaborating with the creative and campaign teams to ensure consistency in advertising content and messaging.
    • Generate regular reports on campaign performance, offering insights and strategic recommendations based on analytics.
  • Cross-Functional Collaboration:
    • Collaborate with various departments, including digital strategy, creative, and product marketing teams, to ensure that our paid media strategies are aligned with broader marketing objectives and company goals.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
  • At least 5 years of experience in paid media management, preferably in an agency environment.
  • Comprehensive knowledge of modern marketing platforms and technologies, including programmatic advertising, SEM, social media platforms, and traditional media channels.
  • Proficiency in analytics tools such as Adobe Analytics and other relevant digital marketing software.
  • Exceptional analytical and quantitative skills with a demonstrated ability to turn analysis into effective marketing strategies.
  • Experience managing enterprise SEO marketing, including keyword research, content strategy, and technical SEO components.
  • Proven track record in managing SEM, including budget management, bid management, conversion tracking, and ad copywriting.
  • Experience in managing agency relationships.
  • Creative mindset with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Excellent communication and organizational skills.
Skills
  • Excellent communication and interpersonal skills.
  • Strong project management skills, capable of handling multiple projects simultaneously under tight deadlines.
  • Innovative thinker with a keen interest in technology and digital marketing trends.
  • Detail-oriented and data-driven, committed to making decisions based on clear data.
  • Self-motivated, with the ability to identify problems and proactively propose solutions.
  • Required experience in agency and in-house paid media campaign management.
  • Ability to excel in a dynamic, fast-paced environment.
  • Strong presentation skills, capable of both creating engaging content and delivering it effectively.