Regional Media Manager

hace 4 días


Ciudad de México, Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo
About the Role

The Prime Video Regional Media Manager is a key position responsible for overseeing paid media campaigns in LATAM, driving awareness and interest into acquisition outcomes for local content campaigns. This role involves managing stakeholders across multiple territories, including Brazil, Mexico, Chile, Argentina, and Colombia, as well as collaborating with media peers globally.

Key Responsibilities
  • Develop and execute media planning and optimization strategies to drive media effectiveness and efficiency.
  • Conduct in-depth analysis of full-funnel media results to optimize title growth strategy.
  • Align with the performance and growth media team to set strategy for 1P and ADSP pillars of the media plan.
  • Manage and optimize multiple, simultaneous marketing campaigns.
  • Collaborate with cross-functional marketing and creative teams to achieve campaign goals.
About the Team

The Prime Video team is focused on delivering a world-class digital video customer experience. The LATCANZ paid media team works to find effective, efficient, and scalable ways to connect audiences with the content they will enjoy, showcasing our vast catalog in the right moment, to the right person, and with the right content.

Requirements
  • 4+ years of professional non-internship marketing experience.
  • Experience using data and metrics to drive improvements.
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
  • Experience building and optimizing multiple, simultaneous marketing campaigns.
  • Experience managing or working within cross-functional marketing and creative teams.
Preferred Qualifications
  • Experience in multi-territory campaign management.
  • Experience in digital marketing and content production timelines and process.
  • Experience in audience segmentation and targeting.


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