Home Category Strategy Executive

hace 4 días


Xico, México Dyson A tiempo completo
{"About the Role": "The Home Category Lead plays a crucial role in facilitating the execution of the Home and Wearables Categories strategy in MX, supporting the Category Manager and Category team. The position involves assisting with all marketing elements, including media strategy, asset management, competitive research, event marketing, and consumer activation programs.

Key Responsibilities:
\t- Develop and execute clear and compelling Go To Market plans to drive incremental sales growth, share gains, and positive brand attributes.
\t- Work with internal marketing partners to develop effective brand communications across online and in-store distribution channels.
\t- Collaborate with internal and external partners to execute GTM plans, including new product launches, advertising creative, pricing, in-store execution, point of sale, promotions, and more.
\t- Manage all aspects of bringing new products and technology to market to ensure successful launches.
\t- Evaluate ROI of promotional and marketing campaigns and adjust plans as necessary.

"
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