Marketing Manager

THE COMPANYOur client is a leading manufacturer and marketer of specialized products for the construction industry. The company has a strong presence in northern Mexico and an extensive distribution network that includes building-supply stores, hardware retailers, and specialty points of sale. It is entering a strategic expansion phase including the potential development of new brands and aims to strengthen its national positioning through a differentiated value proposition. THE POSITION We are seeking a Marketing Manager with a strategic focus to lead the transformation of the marketing function from a primarily promotional role to a core driver of commercial decision-making. Reporting directly to the CEO, this position will design, implement, and track integrated market strategies that boost brand positioning, profitability by market, product launches, and sustain growth in new territories. The role will build a commercial intelligence capability from the ground up to enable data-driven decisions and will lead an existing team as it evolves into a more analytical and strategic structure. Main Responsibilities Strategy & Planning Design the comprehensive marketing strategy, including pricing, segmentation, positioning, and regional offer development. Develop and execute the annual marketing plan aligned with the company’s strategic objectives. Define and manage the marketing mix (4Ps) according to the needs of each market. Market & Product Development Identify opportunities for new products and coordinate launches with a focus on profitability and positioning. Create strategies to increase market share in existing and new territories. Support territorial expansion initiatives and the potential integration/development of new brands. Commercial Intelligence & Analytics Build and lead a commercial intelligence function to gather market, trend, and competitive insights. Analyze end-user and customer behavior to design data-driven strategies. Measure and report on key KPIs, including campaign ROI, profitability by market, and market growth. Brand Management & Communications Design and implement long-term brand positioning and equity strategies. Oversee advertising and promotional campaigns, ensuring alignment with corporate strategy. Ensure brand communications are tailored to the specific characteristics of each region and customer segment. Collaboration & Stakeholder Management Work closely with General Management and the Commercial and Administrative areas to align efforts. Maintain direct contact with customers, distributors, and strategic partners to understand their needs and ensure effectiveness at the point of sale. Represent the voice of the customer and the market within the organization. Leadership & Team Development Transform the current marketing area from a promotional function into a high-impact strategic function. Train, develop, and recruit high-performing talent within the marketing team. Foster a culture of innovation, accountability, and results. THE CANDIDATE We seek a marketing leader with strategic vision and solid experience in the construction sector, capable of turning the marketing area into a true engine of commercial growth. The ideal person combines analytical and planning strengths with a hands-on, results-oriented approach—bringing market intelligence and leadership to drive territorial expansion, strengthen the brand, and ensure long-term profitability. Professional Experience At least 7 years in strategic marketing, market intelligence, or commercial development roles. Proven record of accomplishment in the construction or building-materials industry, especially in B2B to retail environments (hardware stores, flooring retailers, materials distributors). Experience leading marketing teams and transforming advertising-focused areas into strategic, analytics-driven functions. Ideally has participated in territorial expansion processes or the development of new brands. Technical Knowledge Mastery of the marketing mix (4Ps): product, price, place, and promotion. Strong grasp of pricing strategy, market segmentation, and regional offer development. Experience defining and tracking key KPIs (profitability by market, campaign ROI, market share). Practical knowledge of commercial intelligence tools, CRM, and data analytics to support decision-making. Skills & Competencies Strategic thinking with strong execution capability. Excellent analytical skills and data interpretation. Effective communication with clients, distributors, and internal teams at all organizational levels. Inspiring leadership that motivates teams toward results and innovation. Flexibility and adaptability to respond to market changes and new expansion challenges. Cultural Fit Energetic and results-oriented, with initiative to build and transform areas from the ground up. Entrepreneurial and resilient, with a strong sense of responsibility. Able to build trust and credibility with internal and external stakeholders. Lifestyle Location: Ideally Mexicali, Baja California (Tijuana, Baja California may also be considered). Travel: Up to 40% of the time. Work model: On-site (not remote).