Digital Marketing Operations Manager, LATAM

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Job Title: Digital Marketing Operations Manager, LATAM (Assurance)

Location: Brazil or Mexico

Operationalize growth across Latin America. Build reliable pipelines, precise tracking, and insights that scale.

BSI's Assurance division is hiring a Digital Marketing Operations Manager – LATAM to run the infrastructure, execution, and analytics behind regional marketing. You'll be the operational bridge between LATAM marketing teams and the Global Digital Hub, ensuring every program is localized, compliant, and attributable. From automation workflows to web forms to multi-language QA and ROI dashboards, you'll protect campaign integrity and accelerate funnel performance across Spanish and Portuguese-speaking markets.

If you're a bilingual/tri-lingual, analytically minded operator who loves clean data and scalable processes, this role is for you.

What you'll own:

• Campaign operations & execution: End-to-end setup, testing, segmentation, and deployment in Pardot via Workfront; manage lead scoring and routing by country, language, and service line.

• Attribution & data flow: Define and enforce UTM governance; ensure accurate tagging and data sync from Pardot → Salesforce; maintain naming conventions across multi-country programs.

• Reporting & analytics: Build LATAM dashboards tracking MQLs, velocity, CPL, channel mix, email KPIs, web engagement, and pipeline/ROI; deliver post-mortems with clear next actions.

• Web & asset management: Create/localize landing pages, forms, and gated assets in Sitecore (Spanish & Brazilian Portuguese); run rigorous QA on copy, diacritics, RTL/LTR issues, form logic, and responsiveness; support CRO testing.

• SEO/paid media alignment: Partner with the Global Digital Hub on regional keyword sets, pixel and conversion setup, and channel-level experiments.

• Compliance & governance: Operationalize LGPD (Brazil), LFPDPPP (Mexico), and GDPR where applicable; manage consent, preference centers, and suppression lists across languages.

• Enablement & support: Publish playbooks and checklists; provide office hours and troubleshooting for marketers and stakeholders across LATAM.

How you'll measure success:

• Launch excellence: On-time launches with high QA pass rates; reduced rework.

• Tracking integrity: UTM completion and accuracy; decline in unattributed traffic/leads.

• Funnel health: Form CVR, email deliverability/CTR, MQL→SQL conversion, pipeline impact, ROI.

• Localization quality: Error rate in localized assets; stakeholder satisfaction; faster cycle time for multi-language launches.

• Operational efficiency: Workfront SLA adherence and throughput across countries.

What you bring:

• Campaign ops expertise: Lifecycle execution, lead scoring/qualification, and funnel diagnostics.

• Platform fluency: Advanced Pardot with strong Salesforce collaboration; Workfront for orchestration; solid CMS/Sitecore experience.

• Analytical rigor: GA4 + Excel/Power BI dashboarding; ability to turn patterns into prioritized improvements.

• Localization + QA: Sharp eye for language and formatting nuances across Spanish/Portuguese; methodical testing mindset.

• Process builder: Governance, documentation, and scalable frameworks; comfort improving systems while shipping work.

• Cross-border collaborator: Clear communicator who works smoothly across teams, time zones, and vendors.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.

• 5+ years in digital marketing operations/automation within B2B (professional services, SaaS, or regulated industries preferred).

• Proven expertise with Pardot, Salesforce, and Workfront; strong UTM/attribution best practices.

• Experience building dashboards and reports (Excel, GA4, Power BI or equivalent).

• Familiarity with LATAM privacy and email compliance (LGPD, LFPDPPP, GDPR).

Language & travel:

• Languages: Strong command of English, Spanish, and Portuguese (verbal and written).

• Travel: Up to 10% for team collaboration, events, and stakeholder engagement.

BSI - Your Partner in Progress

We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.

Headquartered in London, United Kingdom, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we're truly impartial, and home to the ultimate mark of trust, the Kitemark.

Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.

If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family

What we offer

Brazil - BSI offers a competitive salary, 30-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, public transport allowance, meal allowance, vacation bonus, paid maternity leave, paid paternity leave, paid marriage leave, paid military service leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.  

Mexico - BSI offers a competitive salary, 20-days annual leave, bank holidays, vacation bonus, medical insurance, life insurance, savings fund with company contribution, meal allowance, paid maternity leave, paid paternity leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.  

D&I Policy

BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive.

If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.

About Us

BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
 
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society's critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.

BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.