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Manager - Category Strategy
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Manager - Category Strategy
Location: Monterrey, N.L. / Remote
Opportunity Kohler
BASIC FUNCTION
Accountable for executing the New Product Schedule utilizing cross-functional resources and the NPD process. Responsible for implementing the marketing program focusing sales activities like as promotions and new product roll out. He/she is also to work closely with all Kohler Global regional product marketing and sales team to achieve the objectives.
SPECIFIC RESPONSIBILITIES
Program:
• Handles the project and control the time, quality and cost to ensure the product comes into market on time.
• Makes project plan, such as project schedule, status report, action list, checklist, etc.
• Solves outstanding issues and follows up the process.
• Leads the project team from different function and co-ordinate with different function head to make sure the project completion.
• Keep tracing the NPS- New Product Schedule and align with project team for the timing to kickoff and launch new products accordingly.
• Evaluates the performance of project team members.
• Summarizes and analyses the project when completed for the benefit of learning and process improvement.
Channel Marketing:
Phase 1
• Work with Sales and Marketing Communications team and incorporate research and promotional efforts required to meet current and projected market objectives.
• Implement marketing tools and new product display to promote products in the showrooms, and other potential channels such as dealer.
• Collect and analyze market information for product team to respond to the customer needs promptly and to build the market data warehouse for future strategy development.
Phase 2
• Prepare annual marketing plans for assigned products, including market strategy, incentive promotions, sales forecast, projected market penetration, and budget estimates.
• Develop and present sales training programs for internal sales and distributor as well as product presentation for interior designers and developers through co-work with Trade Marketing team.
RELATIONSHIPS AND CONTACTS
Supervisory Relationships:
1. Direct reports to Sr Manager – Category Strategy, K&B LAtam.
2. Reports to Director-Product/ Category, K&B Latam on a dotted-line basis.
Organization Relationships:
1. Frequent collaborative associations with senior management and staff in Engineering, Purchasing, Industrial Design, and Manufacturing.
2. Collaborative associations with Legal and Accounting.
3. Work with local product marketing and retail sales closely.
EDUCATION & EXPERIENCE
Experience: 3 -5 years New Product Development, Strategy, Category Manager, Multicultural background.
Education: Industrial Design Engineering.
English Fluent.
Skills/Requirements
EDUCATION & EXPERIENCE
Experience: 3 -5 years New Product Development, Strategy, Category Manager, Multicultural background.
Education: Industrial Design Engineering.
English Fluent.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact Kohler Co. is an equal opportunity/affirmative action employer.
