Manager, Retail Media

hace 2 semanas


Ciudad de México, Ciudad de México Brainlabs A tiempo completo

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what's our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It's a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.


Important: This is a 1 year long contract role with Brainlabs.

The Retail Media Manager is responsible for planning, executing, and optimizing advertising campaigns within retail media platforms. Their primary goal is to maximize brand visibility and performance within the retailer's digital ecosystem, ensuring a strategy aligned with business and marketing objectives.

To ensure success, this position should demonstrate fantastic time management and great creativity with a keen interest in creating and implementing cost-efficient and effective retail media campaigns. Candidates will be critical thinkers with fantastic skills to manage different stakeholders at a time.

Key Responsibilities

  • Manage and execute advertising campaigns on retail media platforms (Amazon, Walmart Connect, Mercado Ads, Uber Ads, Rappi Ads, among others).
  • Coordinate with internal and external teams (brands, agencies, retailers) to develop effective retail media strategies.
  • Monitor campaign performance through key KPIs (ROAS, CTR, conversions, impressions) and make strategic adjustments to improve results.
  • Direct the optimizations of budgets and bidding strategies on programmatic and self-service platforms.
  • Analyze data and generate performance reports to identify improvement opportunities.
  • Stay updated on trends in retail media, digital advertising, and emerging technologies in the industry.
  • Ensure compliance with retailer guidelines and advertising best practices.
  • Building long-term relationships with agencies and retailers.

Qualifications

  • Bachelor's degree in Marketing, Advertising, Business Administration, Communication, or a related field.
  • 2+ years experience in retail media, digital marketing, and/ or online advertising (budget, campaigns, monitoring).
  • Knowledge of retail media platforms such as Amazon Advertising, Walmart Connect, Mercado Ads, among others.
  • Ability to analyze metrics and make data-driven decisions.
  • Proficiency in analytical tools such as Google Analytics, advanced Excel, DSP platforms, Advertisings consoles: Amazon, Mercado Libre, Walmart connect.
  • Excellent communication and negotiation skills.
  • Ability to work in a team and manage multiple projects simultaneously.
  • Experience in Budget Management: Allocation, Monitoring and Distribution.

#LI-CO1

What happens next?

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.


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