Commercial & Social Media Manager

Company Description

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia, México, Philippines and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

Job Description

PURPOSE OF THE JOB

I leverage business knowledge, strategic objectives, and market trends to develop and implement marketing initiatives that optimize media investments, maximize the effectiveness of different media that ultimately impact consumer, and generate revenue for our business. My communication area of responsibility is Commercial calendar communication and visitation driving communication.

With the oversight of the marketing manager, I lead budget planning and expense reconciliation, ensuring efficient resource allocation for these two areas of the marketing communication plan. In this capacity, I manage the team responsible for the social media strategy and media agency performance evaluation.

I ensure that all marketing initiatives reflect IKEA's brand values, adapting them to the Mexican market while maintaining a strong connection with home furnishing trends and local retail strategies. My goal is to inspire consumers to fall in love with our products and to visit our CMPS, aligning marketing efforts with consumer needs and business priorities with the wider marketing team and Marketing and PR Manager

RESPONSIBILITIES OF THE JOB .

1.Budget Management and Expense Reconciliation

• Together with the Marketing and PR manager I help to define the marketing budget, ensuring efficient resource use aligned with business objectives.

• Work closely with finance, business Navigation and selected members of the marketing team to update the marketing spend against the agreed budget allocation, ensuring we maximise the budget as we progress through the financial year.

• Oversee expense reconciliation for media and campaigns, ensuring transparency and financial compliance.

• Lead the analytical process for measuring the effectiveness of campaigns, the return on investment (ROI) of each marketing initiative, optimizing resource allocation within my area of the marketing communication plan.

2. Social Media Strategy

• Define and implement a social media strategy aligned with IKEA's brand identity, values, and business objectives in Mexico.

• Oversee content management, engagement, and performance across digital channels, ensuring cultural relevance for the Mexican audience.

• Ensure social media integration with other marketing initiatives to maximize impact and strengthen the brand.

3. Media Agency Performance Measurement

• Establish KPIs and metrics to evaluate media agency performance and campaign effectiveness.
• Analyse results and transform data into strategic insights to optimize future media investments.

• Coordinate regular meetings with agencies for ongoing monitoring and strategy optimization.

4. Understanding Home Furnishing Trends and Local Retail Strategies

• Stay up to date with global and local home furnishing trends, ensuring IKEA's marketing efforts are relevant to the Mexican market.

• Adapt and implement IKEA's retail strategy to align with the behaviours and needs of Mexican consumers.

• Develop campaigns that highlight the functionality, sustainability, and affordability of IKEA's product range in a way that resonates with the local audience.

5. Leadership and Team Management

• Lead and develop the team responsible for social media and media agency performance.

• Foster a collaborative work environment and a culture of continuous improvement.

• Ensure the team is aligned with the strategic vision, IKEA values, and business priorities in Mexico.

Qualifications

REQUIREMENT FOR THE JOB

• Passion for home furnishing and creating a better everyday life for customers.

• Commitment to IKEA's values, adapting them to the Mexican culture and market.

• Results-oriented mindset with the ability to transform analysis into actionable strategies.

• Ability to work in dynamic environments with multiple stakeholders.

• Innovative mindset and willingness to continuously improve processes and strategies.

• Capacity to inspire and lead teams toward achieving objectives.

Knowledge:

• Strong knowledge of budget management and expense reconciliation in marketing.

• Experience in planning and executing social media strategies.

• Proficiency in metrics and tools for measuring performance in digital and traditional media.

• Understanding of the media agency ecosystem in Mexico and its impact on marketing strategy.

• Analytical ability to translate data into strategic insights.

• Experience in leadership and team development.

• Understanding of Mexican retail trends, consumer habits, and digital engagement preferences.

• Deep knowledge of IKEA's culture, values, and brand vision, and how to adapt them to the Mexican market.

• Strong negotiation skills and ability to manage relationships with agencies and vendors.

Capabilities:

Skills and Competencies:

• Strategic thinking and results-oriented approach.

• Analytical skills and data-driven decision-making.

• Inspirational leadership and high-performance team management.

• Effective communication with internal and external stakeholders.

• Flexibility and adaptability in dynamic environments.

• Strong organizational and time management skills.

• Ability to understand customers' home furnishing needs in Mexico and translate them into strong marketing messages.

• Creativity in developing local marketing campaigns that align with IKEA's global vision while staying relevant to the Mexican audience.

Additional Information

Please apply by  January 9,  2026

Department: Marketing & Communication Compensation: from MXN0 - monthly

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