Brand & Visual Communications Manager – Xostudios

Reports to: Senior Marketing Director, XOStudiosLocation: Mexico RemoteABOUT XO AND XOSTUDIOSXtendOps is an AI-powered BPO transforming from a traditional outsourcing company into a tech-forward AI BPO — combining AI, automation, and human expertise to build modern customer operations.XOStudios is the in-house marketing and creative team behind this shift.

We support four functions:- Marketing & Commercial (sales enablement)- Social Media- Graphic Design- Video & PhotoWe're now evolving our brand from "just another BPO" to a serious AI + technology player — and we're looking for a Brand & Creative Lead to help drive that transformation.ROLE OVERVIEWThe Brand & Visual Communications Manager – XO Studios will own the evolution and expression of the XtendOps / XO brand across all touchpoints.You will:- Help define and maintain our new brand identity as we transition into an AI BPO and tech company.

• Lead and mentor the design team (graphic, social, and visual support for video/web).
• Partner closely with marketing, sales, and leadership to translate our positioning into decks, visuals, and digital experiences that actually help close deals.
• Own the day-to-day creative process while still being hands-on when needed (decks, layout, visual systems, etc.).

This role is a mix of brand strategist, creative lead, and senior designer who deeply understands US culture, communicates flawlessly in English, and can execute as well as direct.KEY RESPONSABILITIES- Brand Strategy and Identity- Lead the definition and rollout of XtendOps' updated brand as an AI BPO and tech-forward company.

• Translate positioning, messaging, and commercial strategy into a clear visual identity system (logos, typography, color, layout, graphic language, iconography, etc.).
• Maintain and evolve brand guidelines and ensure consistency across all channels (web, social, decks, sales collateral, video, events, internal comms).
• Serve as the internal "brand guardian," helping teams understand not just how to use the brand, but why.2.

Creative Direction and Design Team Leadership- Manage and mentor designers within XO Studios.

• Review and approve creative work, providing clear, constructive feedback that raises the bar while keeping timelines realistic.
• Prioritize incoming requests with the Senior Marketing Director and help translate business needs into creative briefs.
• Work closely with video and photo teams to ensure visual cohesion across static and motion content.3.

Sales and Commercial Enablement- Collaborate with the commercial / sales team to create high-impact sales decks, one-pagers, case studies, and visuals that support live pitches and outbound efforts.

• Step in as the go-to partner for sales when the Senior Marketing Director is not available —clarifying needs, refining narratives, and delivering polished decks.
• Help convert complex AI / CX / BPO concepts into simple, compelling visual stories that resonate with US-based decision-makers.4.

Digital and Social Brand Experience- Oversee the visual direction for key digital touchpoints: website, landing pages, social media, marketing campaigns.

• Partner with web designers/developers to ensure the site reflects our updated brand and AI BPO positioning.
• Ensure social media content (organic and paid) is visually aligned with the brand and optimized for each platform.
• Collaborate with video and motion designers to keep motion graphics and video templates on brand.5.

Cross-Functional Collaborations and Leadership Touchpoints- Work closely with the Senior Marketing Director and global leadership team (US-based leadership, sales, product/AI, operations) to understand strategy, priorities, and upcoming launches.

• Join key leadership or commercial conversations when needed to translate strategic direction into creative requirements.
• Provide clear rationale for creative decisions that align with business objectives and our AI BPO narrative.SKILLS AND QUALIFICATIONSMust have:- Fluent, near-native English (written and spoken) with a strong understanding of American culture, tone, and business communication.
• 5+ years of experience in branding, visual design, or creative direction in B2B, tech, SaaS, CX, or agency environments.
• Proven experience building or evolving a brand system (not just using an existing one).
• Strong portfolio showcasing (please submit it at ******) Include:A. Brand identity workB. Marketing and sales collateral (especially decks)C. Web / digital designD. Social media visuals; exposure to video/motion a plusE. Experience leading or mentoring designers (formal or informal leadership Hands-on proficiency with:- Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and/or Figma- Presentation tools (Google Slides)- Ability to take direction well, work with structure, and deliver consistently on deadlines.Nice-to-have:- Experience in BPO, CX, SaaS, or AI/tech companies.
• Familiarity with AI design tools (e.G., Midjourney, Firefly, DALL·E, Runway, etc.) and openness to using them in workflows.
• Basic understanding of UX/UI principles for marketing websites and landing pages.
• Experience collaborating with video teams (storyboards, thumbnails, lower-thirds, on-screen graphics).