CRM Analyst

hace 1 día


Ciudad de México, Ciudad de México General Motors A tiempo completo

Job Description

What You Will Do?

Design, manage, and optimize CRM and data ecosystems, enabling personalized, automated, and performance-driven marketing strategies through advanced data integration, analytics, and KPI governance, with a direct impact on growth, retention, and commercial efficiency.

Preferred knowledge / Education:

  • Bachelor's degree in Marketing, Business Administration, Engineering, Data Science, Information Systems, Computer Science, or related fields.
  • Postgraduate studies or certifications in CRM, Data Analytics, Digital Marketing, Business Intelligence, or Data Engineering (preferred).
  • Continuous learning mindset with updated knowledge in data platforms, analytics, and marketing technology.

Key Success Indicators

  • Increased CRM-driven engagement, retention, and conversion rates.
  • Improved data quality, accessibility, and reliability.
  • Faster and more efficient reporting and decision-making processes.
  • Successful end-to-end CRM and data integration implementations.
  • Strong adoption of standardized CRM and performance KPIs across teams.

Work Appropriately

  • Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.


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