Creative Lead

hace 18 horas

Guadalajara, Jalisco, México Birdman A tiempo completo

*The Company:*

Birdman is on a roll We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty-free food choices a breeze. With our mouthwatering and nourishing plant-based products, we're winning over the hearts (and taste buds) of customers everywhere. Get ready, because the global plant-based revolution is just getting started and it's going to be epic We're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives. Join us and let's create some plant-powered magic together

Why Birdman

Birdman is one of Mexico's fastest-growing consumer brands, redefining performance and wellness through innovation, authenticity, and sustainability. As market leaders in Mexico and now expanding globally, we're building a movement, not just a brand, that inspires a new generation of conscious consumers.

Role Overview

Birdman is hiring a Creative Lead to define and drive the brand's creative vision. This role will oversee all creative outputs, from campaigns and product launches to digital and offline experiences, ensuring consistency, innovation, and measurable business impact.

Key Responsibilities

"- Define and communicate Birdman's creative vision and narrative.

  • Lead the development of integrated campaigns and product launches.

  • Supervise the creative team, ensuring high-quality and timely deliverables.

  • Direct and oversee photoshoots and video productions.

  • Approve key campaigns, strategic ideas, and brand-defining assets.

  • Collaborate cross-functionally with Marketing, Trade, Innovation, and Ecomm.

  • Manage creative budgets, external vendors, and agencies.

  • Establish efficient creative processes and methodologies.

  • Mentor and grow internal creative talent.

  • Monitor and optimize campaigns based on performance metrics."

Requirements
Must-Have Requirements

  • 7+ years of experience in advertising agencies, marketing environments, or audiovisual production companies, including 3+ years in creative leadership roles.

  • Strong background in branding, integrated campaigns, and digital storytelling.

  • Proven ability to lead and mentor creative teams.

  • Expertise in art direction, content production, and brand consistency.

  • Excellent communication and stakeholder management skills.

  • Strategic ability to align creativity with business objectives.

  • Strong communication and negotiation skills with senior stakeholders.

  • Experience managing budgets, timelines, and vendors.

Nice-to-Have Requirements

  • Experience in consumer brands with global presence.

  • Knowledge of performance marketing and digital analytics.

  • Experience collaborating with trade marketing, product innovation, and eCommerce teams.

  • International exposure in campaign development.

Ready to level up your impact with Birdman?

Apply now and help shape the future of plant-based innovation

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