Senior Paid Media Specialist

hace 6 días

Ciudad de México, Ciudad de México Scale Army Careers A tiempo completo

Our client is a leading eCommerce organization known for delivering high-value, technically driven products to business customers across North America. With a strong commitment to innovation, industry expertise, and long-term growth, the company manages a substantial paid media investment and partners closely with sales and technical teams to drive measurable business impact. They prioritize stability, collaboration, and continuous improvement as they scale their digital acquisition engine.

Location

Fully Remote | 8:15 AM to 5 PM CT

Role Overview

The Senior Paid Media Specialist will manage multi-channel paid media campaigns across Google Ads, Meta, and LinkedIn to drive eCommerce growth. The role will strategically optimize a $3M annual marketing budget, analyze performance, lead testing initiatives, and collaborate across teams to deliver measurable results. A background in B2B marketing is required, and familiarity with industrial, manufacturing, or water/wastewater sectors is a plus.

Key Responsibilities

Campaign Execution

  • Lead planning, execution, optimization, and reporting of paid media campaigns across Google Ads (primary), Meta, and LinkedIn.

  • Collaborate with sales and technical teams to ensure strategic alignment and information flow.

Budget Management

  • Oversee and optimize a $3M annual marketing budget.

  • Ensure efficient spend allocation to maximize ROI across all channels.

Data Analysis & Reporting

  • Track key metrics including CTR, CPC, CPA, and ROAS.

  • Provide regular reports and insights to leadership.

A/B Testing & Optimization

  • Lead A/B tests on creatives, targeting, and landing pages.

  • Continuously refine campaigns to improve performance and conversion rates.

Cross-Channel Coordination

  • Ensure consistent messaging and targeting across channels.

  • Collaborate with the creative team to optimize assets for engagement.

B2B Marketing

  • Apply B2B marketing expertise to tailor campaigns for business-focused audiences.

  • Optimize for lead generation, nurturing, and customer acquisition.

Qualifications

Experience

  • 5+ years managing paid media campaigns across Google Ads, Meta, and LinkedIn, preferably for eCommerce clients.

  • Background in B2B marketing with a focus on lead generation and customer acquisition.

  • Experience managing large marketing budgets (preferred).

  • Familiarity with industrial, manufacturing, or water/wastewater sectors (preferred).

Skills

  • Strong analytical skills with the ability to interpret data and make data-driven decisions.

  • Expertise in A/B testing, optimization, and performance analytics.

  • Highly collaborative with strong interpersonal skills.

  • Detail-oriented with strong execution focus.

  • Proactive, self-directed, and able to balance initiative with seeking direction when needed.

  • Eager to learn and adaptable to new strategies.

  • Clear communicator able to convey technical information effectively.

Opportunity

This role offers the chance to drive substantial growth within a fast-paced eCommerce environment while managing significant paid media budgets. The Senior Paid Media Specialist will work fully remotely, collaborate with a dynamic team, and make a direct impact on ROI and company performance. The organization values stability and long-term growth, seeking someone excited to build a lasting career and grow with the company. Apply now

Application Process:To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

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