Paid Social Senior Specialist

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Social Senior Specialist, you will build, launch, and improve Paid Social campaigns (Meta, TikTok, Pinterest Performance+, Snapchat, Reddit) to grow new customers, revenue, and LTV while keeping efficiency on track. You'll follow clear playbooks, turn performance data and creative learnings into next actions, and pilot practical innovations at a small scale before wider rollout. You'll work closely with Creative, Analytics, Product/Bliss Point, and senior channel leads in your Pod, communicate clearly with clients, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression.

Key responsibilities

Client‑Centric

• Prepare on‑time, accurate updates and contribute to QBR inputs; explain results and recommended next steps in plain language tied to goals.

• Take action on client requests (e.g., promo changes, budgets) within guardrails and escalate when trade‑offs are needed.

The Tinuiti Way

• Own day-to-day campaign management across Paid Social (Meta, TikTok, etc)

• Apply strong Paid Social craft aligned with the Tinuiti Way (creative + audience + signal quality) with growing multi‑channel awareness; share simple "how‑to" guides and playbacks for repeatability.

Product‑Led

• Operate platform features (Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); run small, safe pilots and monitor outcomes before scaling.

• Use Bliss Point signals (e.g., Forecasting, Always‑On Incrementality, Creative Insights) shared by the team to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics.

Data & Measurement‑Driven

• Monitor performance daily/weekly; run basic A/Bs with predefined success criteria and simple read cadence; keep pacing and budgets healthy.

• Maintain signal and data quality (pixel/CAPI basics, event checks, UTMs/GA4 alignment) using checklists; partner with Analytics to validate reads and resolve anomalies.

Owner Mindset

• Manage a clear work queue and deliver on time; proactively reduce rework and non‑converting spend (e.g., creative fatigue, audience overlap, "learning limited"); close the loop with documented learnings.

Ways of working and values

• Greatness attracts Greatness: Seek feedback, hone craft, embrace new tools and AI.

• Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.

• Culture of ownership: Move fast, cut waste, and own the result end‑to‑end.

Professional & Technical Qualifications

• 3-5+ years running Paid Social with hands‑on builds, launches, pacing, and optimizations; strong experience on Meta and TikTok.

• Confidence planning and executing across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit; familiarity with LinkedIn and X is a plus.

• Comfortable with GA4 and platform analytics; can turn data into clear next steps and basic forecasts.

• Communication and collaboration: Clear client‑facing updates; cross‑functional teamwork; ability to mentor and delegate work to more junior team members.

• Advanced Excel/Sheets and presentation tool skills

KPIs

• Growth: Increase qualified reach and new‑customer acquisition; contribute to revenue and LTV growth from Paid Social.

• Creative: Faster creative innovation cycles and higher win rate; reduced fatigue.

• Audience and signal: Expand high‑intent audiences; improve pixel/CAPI/event health; fewer "limited learning" cases.

• Innovation: Deliver a steady flow of practical innovations (creative, audience, bidding, format) and record decisions and learnings.

• Product/AI adoption: Pilot and adopt platform automation and Bliss Point‑guided optimizations with proven, incremental impact.

• Efficiency (guardrail): Maintain or improve CAC/ROAS while growing profitable volume.

We operate on a flexible hybrid model, but we love seeing our team For this role, we ask that you come into our great office in Reforma, CDMX, two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in-office commitment.
 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation)

Perks and Wellness: Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.